Trailways of New York to debut new luxury brand, LINE
- From a leader in ground transportation, a luxury bus company inspired by business class air travel.
- An attractive mass transit option to appeal to a country that doesn't love mass transit.
- Fleet to feature expanded legroom, an onboard kitchen for complimentary food and beverage service, digital ticketing, an onboard attendant, as well as streaming music and movies in a pioneering experiential ground service.
NEW YORK, Aug. 10, 2018 /PRNewswire/ -- From a family brand with a century of experience in the travel and design industries comes, LINE, the answer to resounding market demand for a better choice in ground transportation. Trailways of New York, the largest privately held, intercity transit company in New York State, announced today the investment in an unprecedented new venture that could alter the perception of traveling by bus in the United States. LINE, is a business class bus service for travelers seeking an alternative to the status quo of the modern ground commute.
Beginning on Thursday August 16th, 2018, LINE will launch its first business class route connecting Midtown Manhattan with the Hudson Valley, and Catskill Mountains.
Guests will be greeted by an onboard attendant, to whom they'll present a mobile boarding pass that replaces the old-fashioned, easy to misplace paper ticket. Once onboard, guests will have the opportunity to sample complimentary, sustainably sourced, healthy snack and beverage options kindly provided by Harney & Sons Fine Teas, Boxed Water is Better, LOLA Snacks, Nespresso, and more. Boasting a complimentary, industry leading, onboard entertainment system, LINE, features premium Wi-Fi giving guests access to streaming entertainment such as music, movies and TV shows.
"We realized that customers wanted a better way to travel," said Alexander Berardi, Director of Marketing and Business Development. "We were inspired by what companies such as the Hampton Jitney Ambassador service currently offer, and we identified an opportunity for us to do even better for the modern-day traveler vacationing or on a day trip. More than ever, Americans are embracing European views toward travel, and they're eager to do their part to reduce their carbon footprint. We believe that LINE could be the answer to making mass transit a more appealing way for folks to do that. It's arguable proof from an industry leader, that when it comes to transportation, responsibility to the environment, and innovation must meet in the middle in order to achieve cleaner air, a healthier planet, and a better perception of travel by bus."
LINE's chic trailer was shot on site in New York City and in the Catskills. The soundtrack features recording artists HAERTS®, and their hit song, "Wings," most recently featured in the movie Love, Simon. The film can be accessed by visiting the following link: https://ridewithline.com/journal/
With prices as low as just $25, guests can book their seat on the inaugural trip North aboard LINE by visiting, RideWithLine.com today.
Contact: Joshua Queen at (845) 443-0084 or [email protected]
About LINE
Working to create a better way to get away, Trailways of New York developed the LINE brand during the summer of 2018. Born of the desire to experience the relaxing part of a trip right from the very beginning, LINE was created to do just that. Making getting away easier, LINE is an exciting coming of age story for a company with nearly a century in transportation. Allowing passengers to spend more time planning adventures at their destination, LINE will operate more than a dozen stress-free trips per week, to 5 quiet, serene, and bucolic destinations in upstate New York. Connect with LINE on Instagram and Twitter @RideWithLine.
YouTube: https://youtu.be/4JuuM2eGLAQ
Logos, digital assets, and press kit: Click Here
About Trailways of New York
Trailways of New York (Adirondack, Pine Hill, and New York Trailways) operates over 150 trips per day to more than 140 destinations in New York, New Jersey, and Canada. The largest, and longest continuously operating, privately held, intercity bus carrier in New York State, Trailways of New York boasts an unmatched legacy of service in the region. As an interline partner with Greyhound, and member of the National Trailways Network, Trailways of New York is able to connect millions of passengers to thousands of destinations throughout North America each year. Connect with Trailways of New York on Instagram, and Twitter @TrailwaysNY and at Facebook.com/TrailwaysNY.
SOURCE Trailways of New York
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