TRANSACT 14: Powered by ETA Opens Largest Show in History with Keynotes from Google, Verifone and VISA

Sold out exhibit hall, pioneering keynotes, and release of latest U.S. Economic Indicators Report

Apr 09, 2014, 16:00 ET from ETA

WASHINGTON, April 9, 2014 /PRNewswire-USNewswire/ -- The Electronic Transactions Association (ETA), the global trade association representing the payments technology world, today announced TRANSACT 14 opened its doors to the most attendees in show history with thousands of people from the global payments and tech industries hitting the conference sessions and sold out show floor.

Featuring a strong program of industry speakers and educational events, TRANSACT kicked off with keynotes from Ariel Bardin, VP of Product Management, Payments, Google, Paul Galant, Chief Executive Officer, VeriFone and Bill Sheedy, Executive Vice President, Corporate Strategy, M&A, Government Relations and Europe, VISA.

Complementing the buzz of conferencing, training and networking, the exhibit hall also opened with a record number of industry advancements and product launches. Jason Oxman, CEO at ETA said, "Today we're seeing over 100 completely new payments technology products and innovations launched at our sold out exhibit hall. TRANSACT is a hive of activity from education to networking, and the exhibit hall is the heart of the show. This year we're supporting exhibitors with dedicated events including the Startup Tech Tours for new innovations, to help attendees see the future of the payments industry."

ETA also released the new U.S. Economic Indicators Report in conjunction with The Strawhecker Group. The Report is a compilation and analysis of US economic data, based on established payment, macro and microeconomic and card volume indicators. Now in its 21st edition, the report gives ETA members a highly relevant understanding of the U.S. economy, providing bespoke data with which to benchmark their position in the current economic climate.

Alongside the Report, ETA shared the latest developments in Washington, including ETA advocacy in response to Operation Chokepoint; a joint-trade coalition to educate policy makers in Washington; and the newest data breach policies and regulations for the mobile payments space.

TRANSACT 14 is taking place April 8 – 10, 2014 at the Mandalay Bay in Las Vegas, and the full agenda can be found at

TRANSACT 14 is 3 full days showcasing technical innovations in payments, providing ramp-up training for those new to payments, and setting a stage for networking and partnerships with thousands of attendees from 1,000 companies representing 24 countries. As the world's largest stage for payments innovation, TRANSACT 14 features a 100% sold out Expo show floor with expanded hours, allowing exhibitors to maximize their visibility. This year's program features a newly expanded selection of educational opportunities including the Data Breach Summit, the Operation Chokepoint Boot Camp, 8 conference tracks, speakers from the world's top payments and technology companies and unlimited opportunities for industry connectivity. TRANSACT also offers the E-Pay Innovation Award: A $50,000-award funded by the Bill & Melinda Gates Foundation, for the Payments Next Zone competitor displaying the most innovative product with the promise of providing financial services to underserved communities. Culminating with the TRANSACT Party at the Shark Reef Aquarium Mandalay Bay, the biggest networking party in payments, TRANSACT is where the world's payments industry leaders and innovators come together to get business done.

For more information about TRANSACT or to register today, visit For media inquiries, contact Meghan Cieslak at 202-677-7406, or

About ETA
The Electronic Transactions Association (ETA) is the global trade association representing more than 500 payments and technology companies. ETA members make commerce possible by processing more than $4.5 trillion in purchases in the U.S. and deploying payments innovations to merchants and consumers.

Emma Sivakumaran

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