TransFirst and Great Western Bank Announce New Referral Agreement

Oct 16, 2013, 14:00 ET from TransFirst

HAUPPAUGE, N.Y., Oct. 16, 2013 /PRNewswire/ -- TransFirst®, a leading provider of transaction processing services and payment enabling technologies, and Great Western Bank, with nearly 200 locations in seven states, announce the creation of a new, seven-year merchant processing referral arrangement. The arrangement was finalized in July 2013, and mid-October marks Great Western's full transition to TransFirst.


After a lengthy vendor and proposal evaluation process, Great Western Bank selected TransFirst over many competitors, including the incumbent processor, as the Bank's merchant services program provider. Under the agreement, TransFirst will deploy sales resources in the Bank's primary markets of Omaha/Council Bluffs and Lincoln, NE; Denver/Boulder, CO; Phoenix, AZ; Des Moines, IA and Sioux Falls, SD. A TransFirst telesales team will support branches outside these markets. In the future, Great Western Bank will also utilize TransFirst to launch a comprehensive quarterly cross-sales campaign with the Bank's existing commercial clients currently accepting cards through other merchant processors.

"We are confident that Great Western Bank will become a strategic ally of TransFirst, and that it and its customers will benefit from our processing solutions," says John Shlonsky, TransFirst's president and CEO. "They share our emphasis on the values of innovation, trust and collaboration, and we look forward to working with them to create business growth and new opportunities for both companies."

"Great Western Bank is pleased to have the opportunity to align with TransFirst," says Allen Shafer, the Bank's Executive Vice President, Support Services. "Their emphasis on customer satisfaction, cutting-edge technology and offering a variety of secure electronic payment products makes this an ideal collaboration."

For more information about TransFirst's Merchant Services, please call 1-800-669-7228 or e-mail

About TransFirst (
A leading provider of secure transaction processing services and payment enabling technologies, TransFirst offers innovative products and services designed with financial institution, independent sales organization, healthcare, e-commerce, government and merchant customers' unique needs in mind. By collaborating with our customers and utilizing strong industry knowledge, we can help them grow their businesses. Founded in 1995, TransFirst continues to attain significant market share and world-class commitment and flexible pricing, TransFirst is headquartered in Hauppauge, New York, and has operations facilities in Aurora, Colorado; Broomfield, Colorado; Omaha, Nebraska; Overland Park, Kansas; Franklin, Tennessee; and Cypress, California; and executive headquarters in Dallas, Texas. Company-wide, TransFirst currently processes approximately $37 billion in annual sales volume for approximately 200,000 merchants and financial institution partners. For additional information, please call 800.745.2659 or visit

About Great Western Bank (
Great Western Bank is a regional, Midwestern bank with core relationship banking values, over $9 billion in assets and an agribusiness and commercial & industrial lending focus. With executive offices located in Sioux Falls, South Dakota, Great Western Bank has nearly 200 banking locations across Iowa, Nebraska, Arizona, Colorado, Kansas, Missouri and South Dakota. Great Western Bank's parent company, National Australia Bank Limited, is an international AA-/Aa2 (S&P and Moody's, respectively) rated financial services organization with over $900 billion in assets and provides comprehensive and integrated financial products and services. More information visit

SOURCE TransFirst