TransFirst® and Valutec® Form Strategic Alliance

Feb 14, 2013, 10:19 ET from TransFirst

HAUPPAUGE, N.Y., Feb. 14, 2013 /PRNewswire/ -- TransFirst®, a leading provider of secure transaction processing services and payment enabling technologies, is pleased to announce that it has formed a strategic alliance with Valutec, a full-service provider of merchant gift and loyalty card programs.


Through this alliance, Valutec will provide gift and loyalty card programs to TransFirst's merchants, including the setup and terms of the merchant's program, design of cards and 24/7 merchant support. A merchant's TransFirst business development representative will facilitate the initial contact between the merchant and Valutec, at which time Valutec will become the service provider to the merchant. TransFirst and Valutec will share the revenues that the card programs produce.

"It was very important to us to choose a collaborator for the gift and loyalty card program that has the same level of commitment to merchant support as TransFirst does," says Steve Cadden, TransFirst's president and COO. "We are confident that Valutec will provide the 24/7 service we promise to our merchants, and that their programs will help merchants take advantage of the emerging prepaid card market to add growth potential to their businesses, no matter what their size."

"At Valutec, an FIS company, we believe in the value of partnering with prominent companies in the payment processing industry," says Dan  Brames, group executive for merchant/gift cards at FIS Retail Payment Solutions, Valutec's parent company. "Together, we can provide merchants with gift and loyalty card programs that can add significant value to their businesses. We look forward to a mutually successful relationship with TransFirst."  

About TransFirst (
A leading provider of secure transaction processing services and payment enabling technologies, TransFirst offers innovative products and services designed with financial institution, independent sales organization, healthcare, e-commerce, government and merchant customers' unique needs in mind. By collaborating with our customers and utilizing strong industry knowledge, we help them grow their businesses. Founded in 1995, TransFirst continues to attain significant market share and world-class expertise in growing and profitable industry segments. Built on a platform of personal service, customer commitment and flexible pricing, TransFirst is headquartered in Hauppauge, New York, and has operations facilities in Aurora, Colorado; Broomfield, Colorado; Cypress, California; Overland Park, Kansas; Omaha, Nebraska; Franklin, Tennessee; and executive headquarters in Dallas, Texas. Company-wide, TransFirst currently processes approximately $36 billion in annual sales volume for more than 180,000 merchants and financial institution partners. For additional information, please call 800.745.2659 or visit

About Valutec (
Valutec Card Solutions is a full service gift and loyalty card solutions provider. For more than10 years, Valutec has served as an industry leader in pre-packaged and custom gift card programs and merchandising tools for merchants. The company focuses on maximizing the return on investment for each merchant program by providing the right tools for the job and the information needed to make every program a success. For additional information about Valutec, please call 800.509.0625 for visit

SOURCE TransFirst