TransMedia Group Publicity Helps Make Venus World's Most Famous Cat; Contract With GUND Is Icing On Chimera Cake

Dec 17, 2012, 09:00 ET from TransMedia Group

BOCA RATON, Fla., Dec. 17, 2012 /PRNewswire/ -- TransMedia Group's worldwide publicity for Venus, the captivatingly adorable "two-faced" cat, including an appearance on NBC Today Show, has resulted in an exciting new contract for the cat's owners with the GUND® division of Enesco, LLC, one of the world's leading manufacturers of stuffed animals for gifts and collectibles.

"When there seems to be a new cute kitten gaining YouTube fame each week, it's tough to stand out from the cat crowd," said Tom Madden, TransMedia founder and CEO, "but we managed to do it."

Madden's firm made Venus the internet star du jour thanks in large part to the work of TransMedia publicists who placed Venus on national media, while making her a social media sensation, Madden said.

The feline's face is perfectly divided in two – one half is jet black while the other is orange tabby. And, as if this wasn't enough, her eyes are different colors too – one is ice blue, the other is green, Madden said. You can see her on the firm's website at   

Venus is known for her rare genetic composition and her different eye colors.

Venus has several YouTube videos which have been seen over 2 million times and has her own Facebook page that TransMedia helps to manage, where she has attracted more than 85,000 fans from almost every country around the world.

Venus' proud owners praise TransMedia Group for all the media meows and kudos Venus has received.  They look forward to working with GUND & Enesco, who bring 114 years of experience and expertise in the plush market, and sharing the products of Venus with the world.

For information about Venus sponsorship, marketing opportunities, contact Adrienne Mazzone 561-750-9800 x210;

About GUND®:

GUND, a division of Enesco, LLC, is known worldwide for its top quality, soft and huggable plush designs and gift products. Award-winning GUND products appeal to all ages, from infants up, and are perfect for both play and collecting.  The 114-year old company is based in Edison, New Jersey, and distributes throughout the United States and Canada as well as in Europe, Japan, Australia and South America.  GUND products may be found in gift, specialty, toy, book, museum and department stores and other retail outlets.  To find nearest retailer or to purchase,visit


Adrienne Mazzone

561-750-9800 x210

SOURCE TransMedia Group