TransMedia Group to Draw Fashionable Attention to Heels 'N More as New Retail Concept Store Steps Smartly Into Bargain 'n Style Spotlight

Oct 30, 2015, 09:48 ET from TransMedia Group

BOCA RATON, Fla., Oct. 30, 2015 /PRNewswire/ -- Business partners Thomas Souza and Eric Nelson of Retail Synergy of Florida have smartly retained TransMedia Group to prevent their first Heels 'N More concept shoe store from stepping into the media spotlight fashionably late.

TransMedia ( said its publicity will focus on the novel, eye-popping new retail concept Souza and Nelson have developed through Retail Synergy of Florida ( featuring the latest, most fashionable shoes, sandals, bags and accessories at wholesale prices.

"Our publicity will underscore that in many cases Heels 'N More shoes will be priced 50-90 percent below the same pair on sale in nearby fashionable stores," said TransMedia's stylish,  Director of Public Relations, Gabriela Vega.

Souza, who owns Personalized Experts ( together with Nelson  plan to kick off their disruptive model retail store concept during the weekend of Nov. 20 by practically giving away hundreds of high fashion women's sandals for a dollar at their first Heels 'N More store located at 1355 W. Sand Lake Rd. in Orlando, FL.

The award-winning PR firm that has successfully launched many businesses and products over the years also will generate publicity designed to attract buyers for the Heels 'N More concept, which the two highly-successful entrepreneurs Souza and Nelson plan to grow nationally as wholesale shoe and accessory stores.

TransMedia worked alongside Souza and Nelson in preparation for their soft opening on Oct. 22 and continue to work to drive media and costumers to their grand opening next month.

As a part of their grand opening weekend, discounts and door buster deals will occur throughout the entire weekend, including an additional discount for police and fire service men and women.

"Our publicity will draw attention to the opening of the store as well as peak the interests of potential buyers not only for Heels 'N More, but for store openings reflecting this bright new concept through Retail Synergy of Florida" said Vega.

Beyond obtaining buyers and customers for Heels 'N More, TransMedia has also partnered the store with Harbor House of Central Florida ( for the grand opening with a portion of all sales going directly to the charity.

About TransMedia Group

TransMedia Group is a full-service public relations and marketing firm serving clients worldwide since 1981.

Media contact: Cassandra Cardenas 561-750-9800 ext. 2300.

SOURCE TransMedia Group