TransMedia Group To Help Realtor Aviva Eyal Drum Up Interest In China For Florida Real Estate. Eyal Sees Waves Of Newly-Rich Buyers Coming As China Goes Capitalistic

Jun 10, 2013, 05:00 ET from TransMedia Group

BOCA RATON, Fla., June 10, 2013 /PRNewswire/ -- The international PR firm TransMedia Group ( said it was hired by Realtor Aviva Eyal ( to raise awareness in China of tempting real estate opportunities here as China moves toward a more pro-market economy that's bound to produce more private wealth.

Our PR campaign in China comes at a time when Chinese leaders are loosening the reins to allow a more robust form of capitalism to emerge that's bound to produce a new crop of millionaire investors and buyers, said Eyal.  Eyal speaks Chinese and lived in Taiwan many years before relocating to South Florida, where she is a leading international Realtor at The Keyes Company specializing in luxury real estate here.

This assignment comes at a most propitious time, said TransMedia's CEO Tom Madden as China's new leaders are pushing innovation in the private sector, which is bound to produce new waves of nouveau riche Chinese real estate investors and buyers here in South Florida.

TransMedia said it plans to promote Eyal's luxury real estate listings throughout China while generating publicity designed to make her personally more widely known and respected in Chinese upper echelon real estate circles.  "Our publicity will highlight Eyal's education and international experience, including her having studied at Su Chow University in Taiwan as well as at Tel Aviv University in Israel where she was born and raised," said Madden.  

TransMedia believes the Chinese will appreciate Eyal's international experience in marketing, finance and languages and her having lived also in Germany, London and New York where she acquired a broad spectrum of cultures, languages and life experiences.  "She is truly an international figure whom the Chinese will respect and with whom they'll want to do business," said Madden.

"As South Florida's real estate market is springing back to life again, there couldn't be a more propitious time for us to publicize in China Aviva's expertise and wide-ranging real estate capabilities," said Madden, who besides owning one of the largest PR firms in Florida is a licensed real estate salesperson himself, mostly for his own personal deals.  

About TransMedia

TransMedia is a full-service, multi-lingual international PR firm serving clients worldwide since 1981.

Media contact: Adrienne Mazzone 561-750-9800 x210;

SOURCE TransMedia Group