BOCA RATON, Fla., May 26, 2020 /PRNewswire/ -- TransMedia Group said it was retained to publicize the launch of a bombshell bubbly new book by South Florida-based health "SuperWriter" Gary Greenberg, who solves one of mankind's most gut-wrenching problems in 'The Beer Diet: How to Drink Beer and Not Gain Weight,' slated for release this summer through Cosmic Cafe Press.
The PR firm known for its bottoms-up publicity campaigns will promote the launch of Greenberg's latest book through its contacts in the food, publishing, lifestyle, health and sports categories to secure articles, book reviewers, and interviews with the author, and having his book included in roundups as the coolest read in the summer heat.
"The Beer Diet is not a matter of drinking beer and consuming nothing else, though the concept is intriguing," says Greenberg, an award-winning journalist, rugby player and beer aficionado. "Rather it is a blueprint for how beer-lovers can drink up without piling on pounds."
"It's quite a kick to be working with Gary Greenberg on The Beer Diet," said TransMedia President Adrienne Mazzone, whose firm has publicized many book launches in its storied history. "We've been working with Gary for many years and look forward to raising awareness and lots of bubbly buzz," she added.
TransMedia will also position Greenberg as an expert source on natural health as well as various facets of beer drinking, including his insights into trends and homebrewing and explore cross-marketing collaborations with marquee beer brands.
"In covering the full spectrum of health issues, I've interviewed some of the top experts in the country, if not the world over, learning about cutting-edge answers to age-old problems," says Greenberg, a 66-year-old who still plays an occasional game of Old Boys rugby.
Additionally, TransMedia will create a curated social media feed on the book for Twitter, Instagram, Facebook and YouTube, highlighting humorous, viral-ready video clips of Greenberg as The Beer Diet Guy.
"This refreshing book could not have come at a better time," said TransMedia CEO Tom Madden. "With so many people sheltering at home, they need a touch of sudsy humor and laughter. This book will appeal to a variety of people, especially suds lovers."
Media Contact: Dilara Tuncer 941-549-3571; [email protected].
SOURCE TransMedia Group