NEW YORK, Aug. 27, 2012 TransMedia Group (www.transmediagroup.com) said it was retained to publicize Dr. Eli Fischer's autobiography, "Dr. Fischer: The Man behind the Logo."
The international public relations firm said Dr. Fischer's autobiography, first published in Israel in Hebrew, will be a revised version aimed at the U.S. market. The book will have a greater emphasis on anti-aging as so many products from his global pharmaceutical company, Fischer Pharmaceuticals, Ltd., are designed to help to curb the effects of aging, said Donna Balancia, TransMedia's Executive VP, Publishing and Promotions.
"We plan to integrate Dr. Fischer's book into our publicity campaign for the expanded line of Dr. Fischer® brand products in the U.S.," she said. Products include Dr. Fischer Baby Eyelid Cleansing Wipes, which are becoming increasingly available at pharmacies throughout the U.S. as many pediatricians recommend them, she added. To date, more than 26 million sachets of the baby product have been sold worldwide.
"In his embattled homeland, Dr. Eli Fischer went from teaching blind children and treating the eyes and skin of Israeli soldiers to building a global pharmaceutical company. In the US and around the world, the DR. FISCHER® brand represents many of the most advanced healthcare products, including many that are effectively combating aging," she said.
About Fischer Pharmaceuticals
Fischer Pharmaceuticals is a world leader in the development and manufacture of advanced health care preparations in the fields of dermatology, ophthalmology and nutraceuticals.The company's innovative R&D continually sets trends and norms in the industry, using its medical know-how with advanced pharmaceutical technology to offer consumers the best of both worlds; science and nature.
About TransMedia Group
TransMedia Group is a full-service public relations and publishing firm serving clients worldwide since 1981. Among titles the firm has published and promoted include autobiographies "Vitamin Enriched" by Rexall Sundown founder Carl DeSantis and "The Cuban Cop" by former Broward County Sheriff Nick Navarro.
CONTACT: Donna Balancia, +1-561-750-9800 x223, [email protected]
SOURCE Fischer Pharmaceuticals