CHICAGO, Jan. 24, 2017 /PRNewswire/ -- Marketing technology consultancy Transparent Media Partners today announced a partnership with Scott Cunningham, owner of Cunningham.Tech and pioneer in programmatic media and internet publishing. The two companies will combine best-in-breed technology expertise to help marketers navigate the programmatic landscape, mitigate risk and build a foundation for media addressability.
Transparent co-founder Bryan Simkins says the partnership will help marketers maximize their working media dollars. "We conduct extensive reviews of clients' programmatic buys, assessing everything from certifications and inventory to data and technology," said Simkins. "Clients must understand how their media dollars are working, and we help them navigate this complexity to mitigate industry risk."
Cunningham's exclusive CT Scan -- combined with Transparent's proprietary programmatic assessment tools -- tell advertisers whether partners are using industry-certified technologies to implement programmatic buys. The tools identify opportunities to take back control of media dollars that are at risk due to issues around viewability, bot fraud and inventory arbitrage. Additionally, the combined imaging looks at marketers' contributions to negative user experience and malvertising that leads to Ad Blocking for their review.
Cunningham.Tech founder and CEO Scott Cunningham says the partnership helps marketers future-proof their advertising models and understand the complexities down stream. "Technology isn't going away. Point solutions to ensure protection are great, multipoint solutions are better and there are a number of certifications and best practices companies operating in the supply chain can leverage." said Cunningham. "And marketers need an unbiased perspective from industry experts to help them navigate change in preparation for the next generation of targeting: addressability."
Cunningham is also the founder of IAB Tech Lab, the digital advertising and marketing industry's central technical standards body and was the architect of many programs operated by the Trustworthy Accountability Group, the organization established to root out fraud and other crimes from the digital advertising supply chain.
Transparent Media Partners and Cunningham.Tech currently work with major CPG, retail and hospitality brands around the world. Transparent is headquartered in Chicago and Cunningham.Tech is based in Denver.
About Transparent Media Partners:
Transparent Media Partners is a marketing technology consultancy that makes it safe and simple for brands to unlock the full potential of marketing technology. Transparent does this by familiarizing brands with the latest media technology, helping them establish direct relationships with providers and guiding the implementation and management of these technologies to ensure they take back control of their data.
Transparent Media Partners is headquartered in Chicago.
Cunningham.Tech is a digital consultancy group specializing in B2C and B2B Publishing and Marketing supply chain quality and solutions. Scott Cunningham and his network of trusted user experience designers, engineers, data and security analysts, advertising and publishing operations, startup advisors and general management executives can help advise on many of digital's most challenging problems across a borderless internet.
Cunningham.Tech is headquartered in Denver.
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SOURCE Transparent Media Partners