CHICAGO, June 13, 2016 /PRNewswire/ -- Transparent Media Partners, a marketing technology consultancy launched in 2015, today announced that it will offer complimentary assessments of programmatic media efforts for marketers who seek a neutral perspective. This announcement comes just days after the Association of National Advertisers (ANA) released a 62-page report detailing issues related to ad fraud, rebates and transparency.
Transparent founder Andrew Swinand says that the assessment is a good first step for marketers who want to rebuild trust with their agencies and tech partners.
"Neutrality is the defining difference in our offering," he said. "In this environment of skepticism, we seek to be a neutral partner to brands and agencies alike, helping them get true clarity and transparency around how their programmatic media is bought and sold. Our online assessment tool allows brands to proactively audit their existing digital media approach and benchmark themselves against other, like sized companies."
Marketers can initiate the programmatic assessment process by completing a brief, online survey (15 minutes) at www.transparentmedia.partners/assessment. Once the questions are answered, the site generates a chart that plots performance in five key categories: (1) programmatic strategy, (2) people, (3) process and controls, (4) data ownership and (5) cost transparency. These results are derived from a database of benchmarked companies that Transparent has consulted with. Two to three business days later, the participating marketer will receive a more detailed report that provides a score for each of the five categories, as well as topline advice and risk assessment.
Swinand, who is also the former president of Starcom MediaVest Group, a global media agency network, advises marketers not to dismiss their agencies, but rather to get closer to them. "Clients shouldn't overreact or pull the digital or programmatic business away from their agency partners. Collectively marketers and their agencies should work towards defining a new partnership model that restores trust."
Since its launch, Transparent Media Partners has helped brands perform technology audits, DMP/DSP selection and onboarding, digital process and workflow optimization, programmatic pilot programs and overall data integration. To participate in an audit, visit Transparent's website at www.transparentmedia.partners.
TRANSPARENT MEDIA PARTNERS
Transparent Media Partners is a consultancy that makes it safe and simple for brands to unlock the full potential of marketing technology. Transparent embraces a neutral approach to help brands navigate the complex digital landscape, harness innovation and take back control of their data. It is based in Chicago and San Francisco.
SOURCE Transparent Media Partners