Tranzbyte Corporation Acquires ProximaRF

PHOENIX, Feb 6, 2012 /PRNewswire/ -- Tranzbyte Corporation (ERBB (OTC:PK) announced today that it has purchased ProximaRF Technology Holding Corp. (www.proximarf.com).  6-Year-Old ProximaRF produces a versatile and leading-edge portfolio of RFID readers, tags, sensor tags, sensor probes, and RFID-enabled data logging tags based on the ISO 15693 standard of high frequency (13.56 Mhz) RFID.  HF RFID is ideally suited for applications requiring a secure 1-to-1 device write and read. ProximaRF joins Altitude Organic Corporation as a wholly-owned subsidiary of Tranzbyte.

According to Tranzbyte's president, David Gwyther, "ProximaRF will add versatility as well as intellectual and physical property to Tranzbyte's 8-year old technology division.  In addition to its currently expanding product line, I believe ProximaRF has the capability for the future development of RFID-related products intended to support future Altitude Organic-managed dispensaries.  Future announcements by Altitude Organic regarding those initiatives will be forthcoming."

High frequency RFID is valuable for adding data security, providing the ability to monitor user actions/business processes, automate accurate data collection/ retention and establish records from which to improve efficiencies and accountability for processes.  Due to the unique identification assigned to each tag or sensor tag at production, and the ability to store larger amounts of data to each device than competing technologies, HF RFID is often chosen for applications where users require the ability to track objects or tasks individually and where they would like to be able to store additional product information or records directly with the item for efficient recovery and reference.

Originally founded to develop mobile RFID solutions for plant and field maintenance, Proxima has expanded to build on the traditional read and write uses of the secure technology by creating a unique line of passive (battery-free) HF RFID sensor tags and probes.  Proxima RF is the only company today to offer both a complete suite of its own HF RFID readers and passive RFID sensor products.

In partnership with a European based RFID chip manufacturer, Melexis Microelectronic Systems, Proxima RF is developing a new line of passive RFID sensors and probes based on the emergence of new passive sensing chip technology.  Utilizing the proprietary Melexis chip, the ProximaRF sensor tags and probes offer the full read and write functionality of standard RFID tags, with the added ability to provide sensor information through a single scan with a Proxima reader. 

In late 2011, ProximaRF launched its proprietary RFID-enabled temperature sensor tags and temperature sensor probes to market, generating immediate sales and trial applications.  Through this arrangement, Proxima RF products are currently undergoing field trials or being deployed in several national grocery retail stores and restaurants, as well as state utility commissions.

Proxima RF is working to increase its network of distributors and value-added resellers. With its "Proxima RF" line of RFID readers, sensor tags, sensor probes and data logging products, the Company seeks out opportunities with partners who have a unique software offering within market verticals where the implementation of secure data collection and temperature sensing bring real and immediate ROI to users. These key markets include: food safety, cold chain logistics and healthcare/pharmaceutical as well as factory and field maintenance applications.

ABOUT TRANZBYTE

The Tranzbyte Corporation now becomes a driving force behind Altitude Organic Corporation. The company expects to continue its plan to acquire, hold, or spin out successful divisions in what has been described in previous news releases as "dividend farming,"  Companies that qualify and decide to become public on their own will agree to carve out shares for Tranzbyte and their ERBB shareholders.

In early 2012, Tranzbyte acquired ProximaRF – a leading-edge technology company that produces a line of products supporting innovative uses for RFID technology.

Tranzbyte also houses the company's 8-year-old technology division which  is actively engaged in the sale of its optical media enhancement products to potential customers in the US and Asia. Products in the Tranzbyte division include FLASHAlbum™ and FlixStix™ -- technologies that enable distributors of optical media (CDs, DVDs, etc.) to consolidate the best features of each medium onto a single content-protected USB flash drive.

ABOUT PROXIMARF AND APPLIED RFID

Proxima RF Technology Holding Corp. and its wholly owned operating subsidiary, ProximaRF Technology Corporation support a versatile and leading-edge portfolio of RFID reader, sensor tag and data logging products based on the ISO 15693 standard of high frequency (13.56Mhz) RFID.

The company has plans to increase its network of distributors and value-added resellers. With its "Proxima RF" line of RFID readers, sensor tags, sensor probes and data logging products, the Company seeks out opportunities with partners who have a unique software offering within market verticals where the implementation of secure data collection and temperature sensing bring real and immediate ROI to users. These key markets include: food safety, cold chain logistics and healthcare/pharmaceutical as well as factory and field maintenance applications

ABOUT ALTITUDE ORGANIC CORPORATION

Altitude Organic Corporation www.altitudeorganix.com provides independently-owned retail dispensaries in Colorado, California , and Arizona specialized business support services, while also acting as a one-stop-shop for entrepreneurs looking to enter the burgeoning, multi-billion dollar industry of legal cannabis. Altitude Organic Corporation has launched its new management company strategy in Arizona. The company can manage, staff, consult, and provide uniquely branded products and concepts to medical marijuana dispensaries using a limited liability agreement. The company also sells horticulture equipment via its partnership in Sundance Hydroponics (http://www.sundancehydroponics.com/). Visit http://www.altitudeorganix.com today.

NOTES ABOUT FORWARD-LOOKING STATEMENTS

Except for any historical information contained herein, the matters discussed in this press release contain forward-looking statements that involve risks and uncertainties, including those described in the Company's Securities and Exchange Commission reports and filings. Certain statements contained in this release that are not historical facts constitute forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, and are intended to be covered by the safe harbors created by that Act. Reliance should not be placed on forward-looking statements because they involve unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to differ materially from those expressed or implied. Forward-looking statements may be identified by words such as estimates, anticipates, projects, plans, expects, intends, believes, should and similar expressions and by the context in which they are used. Such statements are based upon current expectations of the Company and speak only as of the date made. The Company undertakes no obligation to update any forward-looking statements to reflect events or circumstances after the date on which they are made.

Company and Contact:

David G. Gwyther , President
Tranzbyte Corporation
14220 N. Northsight Blvd., Suite 139
Scottsdale, Arizona 85260
480-443-1600
[email protected]
www.altitudeorganix.com

Brian J. Cook,  President
Altitude Organic Corporation
14220 N. Northsight Blvd., Suite 139
Scottsdale, AZ  85260
[email protected]
www.altitudeorganix.com

Victor Elias,  President
[email protected]
ProximaRF Technology Holding Company

ProximaRF Corporate Office:

14220 N. Northsight Blvd.
Scottsdale, AZ  85260
480-443-1600
www.proximarf.com

SOURCE Tranzbyte Corporation