Travel Franchise Launches Experiential-Focused Brand Dream Vacations A CruiseOne Company
Food Truck Takeovers in N.Y., Calif. and Fla. highlight launch campaign
FORT LAUDERDALE, Fla., April 5, 2016 /PRNewswire/ -- Leading home-based travel franchise CruiseOne® launched Dream Vacations A CruiseOne Company today. More than 50 percent of CruiseOne's existing franchise owners have transitioned to the new brand, which speaks to all types of vacation experiences.
"In order for us to remain a leader in the travel franchise industry, it is important to evolve and adapt to meet the needs of our customers – our franchisees and their clients," said Debbie Fiorino, senior vice president of Dream Vacations A CruiseOne Company. "There has been a positive response from our stakeholders – franchisees, cruise lines, tour operators, resorts and employees – about the addition of Dream Vacations to our family of brands."
Dream Vacations Start Here began as the tagline for CruiseOne, and has evolved to become the name of its new sister brand. Franchisees and customers will receive the same support and advantages; the differentiation is having a name that conveys the product being sold – every type of vacation experience for every type of traveler.
Recognizing that the culinary experience is an important component of every vacation, as part of the launch Dream Vacations is partnering with award-winning modern luxury vacation brand, Celebrity Cruises®, to host Food Truck Takeovers in New York, California, South Florida and other markets throughout the U.S. The first is on Thursday, April 14, in the Flatiron District of New York from 11:30 a.m. to 2 p.m. and 4 to 7 p.m.
"Everybody becomes a foodie on vacation and the Food Truck Takeover is the perfect way to introduce Dream Vacations to consumers while reminding them of the culinary adventures that await," said Rosemarie Reed, vice president of marketing for Dream Vacations A CruiseOne Company.
Those interested in planning a Dream Vacation should visit www.DreamVacations.com or call 1-800-962-5120. People with a passion for travel interested in a Dream Vacations franchise should visit www.DreamVacationsFranchise.com or call 888-249-8235.
About Dream Vacations A CruiseOne Company
Launched in 2016, Dream Vacations A CruiseOne Company is part of World Travel Holdings, the world's largest cruise agency and award-winning leisure travel company. Dream Vacations franchisees have unrivaled buying power to offer the best prices and exclusive offers when selling memorable vacation experiences such as cruises, resort stays and land tours.
Media Contact:
Rachel Shapiro, PR Specialist
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1-877-958-7447
SOURCE Dream Vacations A CruiseOne Company
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