Travel Michigan Rolls Out Red Carpet for Pure Michigan Ad Premiere Week

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Apr 15, 2010, 09:15 ET

LANSING, Mich., April 15 /PRNewswire/ -- The awarding-winning Pure Michigan tourism advertising campaign is rolling out the red carpet for a special premiere week to showcase its new 2010 TV and radio spots. During the week of April 19 a new ad will be featured every day on Pure Michigan Connect (www.puremichiganblog.org), Michigan's official travel and tourism blog, and the Pure Michigan Facebook Fan Page (www.facebook.com/PureMichigan.org). Included in the week of sneak peeks is the first ever behind-the-scenes video of how a Pure Michigan TV commercial is created. The footage used in the new TV spots and the behind the scenes video was shot during the 2009 season.

"We decided to use our blog and Facebook to roll out our new Pure Michigan campaign ads to build excitement with our fans and followers," said George Zimmermann, vice president for Travel Michigan, a business unit of the Michigan Economic Development Corporation. "We now have more than 38,000 Facebook fans and about 4,500 followers on Twitter. We believe this will be a fun way to create a buzz about Pure Michigan when people are starting to think about their summer vacation plans." The air dates for the 2010 Pure Michigan campaign will be confirmed later in the month.

"We still have time to promote summer tourism and attract visitors to the wealth of Michigan's attractions including beachtowns, national and state parks, sand dunes, lighthouses, more than 800 golf courses and resorts, and many unique cities and towns that only Michigan can offer," said Zimmermann.

To view the existing Pure Michigan campaign go to michigan.org and click on "View our Ads" at the top of the page. The official Michigan travel information site, michigan.org, features more than 12,000 attractions, events, hotels, resorts, restaurants and other tourism-related businesses. In July 2009 Forbes named Pure Michigan one of the ten best tourism marketing campaigns of all time.

Travel Michigan, a division of the Michigan Economic Development Corporation, is the State of Michigan's official agency for the promotion of tourism. Travel Michigan markets the state's tourism industry and provides valuable visitor information services. For Michigan travel news and updates, go to michigan.org.