Treat Yourself To A Taste Of Summer With New Smucker's® Ice Cream Topping Varieties

Smucker's Introduces New Magic Shell® and Microwavable Ice Cream Toppings

May 28, 2013, 09:02 ET from Cohn & Wolfe

ORRVILLE, Ohio, May 28, 2013 /PRNewswire/ -- From lemonade stands and fireworks, to swimming pools and ice cream sundaes, there's no better time than now to scoop up summer and top it with fun!  As the warm days and nights set in, The J.M. Smucker Company is introducing four new varieties to the brand's collection of Ice Cream Toppings.  Smucker's® Magic Shell® now offers Root Beer and one-of-a-kind Pink Lemonade flavors, and new microwavable Hot Butterscotch and Hot Milk Chocolate varieties. All microwavable Smucker's ice cream toppings now include a special thermochromatic label that displays "Hot" when product is heated to sundae perfection.

Now available in stores nationwide, the four new flavors are the perfect addition to top off your favorite summer gatherings and promise to make those special summer moments even more enjoyable:

Smucker's Ice Cream Toppings has given families the opportunity to share special ice cream moments for more than 60 years. With 35 different topping flavors, Smucker's offers consumers a variety of delicious Ice Cream Toppings to complement any memorable - especially summer - occasion. Visit for the FlavorFinder and to find more information on flavors and recipes.

About The J. M. Smucker Company

For more than 115 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments.  Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin' Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, Cafe Bustelo®, Cafe Pilon®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit

The J. M. Smucker Company is the owner of all trademarks, except for the following which are used under license:  Pillsbury®, the Barrelhead logo and the Doughboy character are trademarks of The Pillsbury Company, LLC; Carnation® is a trademark of Societe des Produits Nestle S.A.; Dunkin' Donuts® is a registered trademark of DD IP Holder, LLC; and Douwe Egberts® and Pickwick® are registered trademarks of Sara Lee/DE B.V.  Borden® and Elsie are also trademarks used under license.

Dunkin' Donuts brand is licensed to the Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, dollar stores and drug stores. Information in this document does not pertain to Dunkin' Donuts coffee or other products for sale in Dunkin' Donuts restaurants. K-Cup® and K-Cups® are trademarks of Keurig, Incorporated.

SOURCE Cohn & Wolfe