AUSTIN, Texas, April 25, 2016 /PRNewswire/ -- TREDAGAIN rolls out a new era in sustainable shoes with its high-quality, durable and fashionable line of men's and women's footwear made with upcycled scrap tires.
TREDAGAIN is the first footwear company to incorporate APX®, a 100 percent clean virgin rubber substitute made through a proprietary process that takes tires at the end of their useful life and upcycles them into useable rubber. The process fulfills the company's mission to keep old tires out of landfills while creating shoes that are lightweight, long-lasting and highly slip-resistant.
"Every year, 300 million scrap tires are generated in North America alone, and it is our mission to provide an economically competitive and earth-friendly alternative to junking them," said TREDAGAIN President Fitz Lee. "With our goal to keep at least 3,000 scrap tires out of landfills this year, we are setting a new standard for footwear where true sustainability matters."
Unlike other sustainable footwear brands that contain "recyclable" materials or minimal amounts of recycled products, TREDAGAIN's sandals are made with at least 50 percent upcycled material. Other "green" footwear brands typically contain only 3 percent or less.
For every five pairs of TREDAGAIN shoes sold, the company keeps one passenger car tire out of a North American landfill. The company currently has its inaugural line of flip-flop-style sandals in a range of six colors for men and women available for purchase for $69.99 online at www.tredagain.com.
In August 2016, TREDAGAIN will debut its first line of rain boots in multiple styles for men and women.
About TREDAGAIN: Founded in Austin, Texas, in 2015, TREDAGAIN is an innovative, high-quality, sustainable footwear company that keeps tires out of landfills. Its mission is to provide consumers with fashionable, high-quality footwear for those looking to leave a better footprint. TREDAGAIN's line of men's and women's footwear delivers on that mission with stylish, durable, comfortable and earth-friendly shoes made with at least 50 percent upcycled tire rubber. More information is available on www.tredagain.com, facebook.com/Tredagain or @TREDAGAIN on Twitter and Instagram.