HERZLIYA, Israel, January 31, 2017 /PRNewswire/ --
Arkia, El Al, Leumi Card, daka90, 888.com, and Wissotzky, are major Israeli players that have recently personalized their client communication through videos. For customers of these brands, it is now possible to get a personalized video invitation for a travel tour, a happy birthday wish, a reminder to redeem membership rewards, a video poker profile, or to create their own tea video on Facebook.
Each client receives personalized video with individual customized content. The purpose of these personalized videos is to speak directly to the clients with content that clearly resonates with and engages them.
The advantage of personalized videos versus simple static communication is clear and reflected in the results. For example, Arkia's open rate with personalized video Invitations was 70% higher than with generic emails, and received a major increase in response rates.
"The data is striking! I haven't seen such results in any initiatives we have done in the past regarding emailing campaigns for clients. What does it prove? That personalization works, period!" said Adit Shmueli, Digital Marketing Manager at Arkia.
These companies also embraced personalized video remarketing campaigns via pre-roll ads that appeared on YouTube and Facebook. The videos are offered in hundreds of different versions, retargeting website visitors based on life stage, behavior and preferences.
All of these video marketing initiatives raise the bar for client engagement in the Israeli market and call for a constant drive in creativity. As Gil Deutsch, Digital Marketing Manager at daka90 said: "The video campaign achieved very high ratings, which shows that viewers like to watch it. Most importantly, we are very pleased with the results."
Customers also enjoyed creating and receiving videos, as reported by the hundreds of positive comments on the Wissotzky Facebook page, following the launch of their campaign. Clients saw the videos as part of the DNA of the brand, with a playful and innovative edge.
A similar initiative by the online gaming company, 888.com, has embraced the concept of personalized videos to improve the user experience. They provide their poker players with video profiles and summaries of their games and tournaments. Game statistics are sent to each player in a video story that can be shared on social media, and add to the excitement of the game.
Personalized videos are not only captivating and intriguing; they provide a unique and exclusive experience for each customer. Video ads are tailored to the specific needs of every client. As they address each person by name or discuss their specific situation, they make them feel valued. This personalization is captured beautifully in this Leumi Card video, offering their client, Avinoam, easy and enjoyable ways to take advantage of some deals. They personalized the TV ad in a way that most don't anticipate. This strategy is successful since each and every client receives a customized message. Leumi card has extended the campaign, since the response rate has been very high.
Some other examples include:
About Treepodia Ltd:
Treepodia specializes in video personalization by producing millions of customized, engaging creative ad campaigns for pre-rolls, dynamic video banners, product videos and loyalty videos, which enable companies of all sizes (including Sears, Office Depot and eBay) to attract more clients. Through automation and A/B testing, Treepodia produces a variety of creative options and promptly tracks campaigns for performance in a streamlined and cost-effective process.
For more information, visit us at www.treepodia.com.
Contact: Sarah Nochimowski - [email protected] - +972-54-286-7338
SOURCE Treepodia Ltd