Trend Report: OtterBox Rocks Hottest Colors, Graphics for Latest iPhones
FORT COLLINS, Colo., Oct. 24, 2017 /PRNewswire/ -- The best way to upgrade an outfit is with a fabulous new accessory, and there's no better accessory than one used every day. OtterBox consults with the leading trend houses to bring this season's hottest colors and designs to Symmetry Series for iPhone 8, iPhone 8 Plus and iPhone X.
The design team at OtterBox understands the importance of expressing individuality. That's why they put the same effort into choosing the colors and designs for phone cases that fashion designers apply to designing the latest clothing trends, including consulting with the likes of WGSN, Stylus and Pantone.
"These days, a phone case does more than just protect your phone from everyday drops," said Erika Johnson, OtterBox graphic designer/trends specialist. "It is an extension of our personality and style. It is the one accessory that we carry everywhere, so it should be the one that represents who we are the most. At OtterBox, we work all year to perfect our cases so that they really show the world who you are and what your personal style is, without forgetting about those everyday drops that still happen even when you look your best."
Not unlike leading fashion houses, OtterBox starts with a color strategy. Color is the foundation of every statement piece, including Symmetry Series. The team designs graphics by collection based on upcoming trends and by what will best complement the color palette. The result is cases that are as on-trend as they are protective.
OtterBox designers collaborate with the experts in color and trends, just as fashion designers do. WGSN, Stylus, Pantone, Clariant and PolyOne provide insights on trends and consult with the OtterBox designers to not only choose the colors that will attract customers, but also make sure those hues arevibrant, true and meet the highest standards of quality.
"OtterBox paying attention to trends says that they really care about their consumer and they care about what they will be demanding," said Rachael Dimit, WSGN trend consultant. "Having the latest phone in your hand in the latest with the hottest case can be a marker of having the latest handbag. It's really getting to that level. To have a case that reflects your personal style is really important."
The global trend forecasters and data scientists at WGSN look more than two years ahead at colors and trends that will impress the fashion-savvy public. Working with WGSN and others, OtterBox cases are on the leading edge of design and created with the personalities of the consumers in mind.
The It's Always Sunny collection, featuring Throwing Shade, Aloha Ombre and Easy Breezy designs, pull in tropical elements to evoke a daydreaming, adventurous, spontaneous, carefree spirit. On the other hand, the Luxe Basics collection, which includes the Inside the Lines, Mod About You and Skinny Dip designs, are polished, sophisticated and motivating.
While style is at the forefront of the new Symmetry Series line, protecting devices from otherwise inevitable damage is still the top priority at OtterBox. Symmetry Series is sleek with a raised, beveled edge that provides extra protection for the touchscreen during facedown drops. The one-piece, dual-material design provides protection from drops and dings to keep phones in tip-top shape, because nothing detracts more from a put-together look than shattered glass.1
Find fashion for iPhone with Symmetry Series and Symmetry Series Clear cases, ranging from $39.95 to $54.95, for iPhone 8, iPhone 7, iPhone 8 Plus, iPhone 7 Plus and iPhone X at otterbox.com and select retailers.
About OtterBox:
OtterBox innovates bold products that deliver confidence and trust in any pursuit. From its humble beginnings with a drybox in a Fort Collins, Colo., garage, OtterBox has honed and leveraged its expertise in manufacturing and design to become the No. 1-selling smartphone case brand in the U.S. and a leader in rugged outdoor lifestyle products.2
At the center of every OtterBox innovation is a deeper goal to effect positive, lasting change. In partnership with the OtterCares Foundation, OtterBox grows to give back by inspiring kids to change the world through entrepreneurship and philanthropy. To learn more about this mission, visit otterbox.com/givingback.
For more information, visit www.otterbox.com.
Notes
1 Symmetry Series is NOT protective against water. Will provide added protection against drops and shock.
2 Source: The NPD Group/Retail Tracking Service: Cell Phone Device Protection/Units Sold/Jan. 2014-June 2017
SOURCE OtterBox
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