Trend Tracker 2016: The World's Largest Event Trend Report

GES releases its fifth annual list of the top trends impacting the events industry this year

Feb 12, 2016, 16:00 ET from Global Experience Specialists

LAS VEGAS, Feb. 12, 2016 /PRNewswire/ -- Global Experience Specialists (GES), a global full service provider for live events, announced the launch of the 2016 Trend Tracker, the world's largest event trend report.

Each year, members of the GES team and its partners hit the streets to witness the most interesting and potentially game-changing trends in the industry. This year, GES focused on the event participant and how to improve their experience for the best return on investment.

Now that there can be potentially four different generations attending a single event, marketers are charged with determining how to connect beyond the surface level, how to infuse advocacy into a busy social sphere, how to link generations in one event, and how to leverage tech to achieve these goals.

Specifically, GES studied how to fulfill participants' craving for shared experiences. This powerful interaction isn't easy to accomplish, but the right tools and strategies will propel any event to success.

"We are always looking to provide timely, insightful strategies that will support our clients," said GES Executive Vice President of Global Marketing, Wendy Gibson. "We know marketers' time is precious, so our report is designed for easy consumption. We've divided it into four categories so they can effortlessly locate their area of focus."

The four key categories are:
Cohesive Planning and Strategy:  Consistency is key to a successful event. In that vein, executives are breaking budgets into digestible pieces and following the progression of the strategy.

Balanced Marketing Efforts: Marketers are searching for that harmonious balance between engaging young professionals while still nurturing relationships with seasoned experts.

Purposeful Technology:  As different pieces of tech permeate the event space, organizers are getting smarter about which ones make sense for their events. GES wearables as its 2015 trend of the year. In 2016, it's about using tech to tell your brand's story — and involving the audience in the process.

All-Encompassing Design Elements:  Design standards are constantly evolving. In 2016, events need both a natural flow from beginning to end and a comfortable space for participants.

Download your free fifth-annual GES 2016 Trend Tracker report now, and learn valuable tips on enhancing participant experience at events.

About GES
Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is a global, full-service provider for live events, producing exhibitions, conferences, congresses, corporate events, exhibits and entertainment experiences. GES provides a wide range of services, including official show services, audio visual, cutting-edge creative and design, marketing and measurement services, and event accommodations – all with an unrivaled global reach. GES partners with leading shows and brands, including Twentieth Century Fox Consumer Products, Mary Kay, Spring Fair Birmingham, MAGIC, CONEXPO-CON/AGG and IFPE, L'Oreal, and Simon Property Group. GES' National Servicenter® has been recognized with certification under the J.D. Power and Associates Certified Call Center Program℠ for the past seven years, and for the sixth year in a row Ad Age has named GES as one of the "World's 50 Largest Agency Companies." For more information visit

Contact: Detra Page 702.515.5627

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SOURCE Global Experience Specialists