Trends in Branding 2010 Forecast

SAN FRANCISCO, Feb. 2 /PRNewswire/ -- SALT Branding, an integrated brand consultancy, that helps leading Fortune 500 and start-up companies achieve their business objectives, today announced its annual Trends in Branding review. In addition, SALT announced the launch of a new blog that will continue to monitor the study's featured trends as well as new trends over the coming year.

First published in 2009, Trends in Branding looks at the key changes that will affect businesses and their brands over the coming year. These include thought pieces around brand strategy and economics, the impact of technology and social media, entrepreneurialism, sustainability and changing values within the creative and HR environments. SALT's trend forecast looks at how brands affect both companies and individuals in the consumer and B2B markets.  

"The post-recession economy is going to have a major impact on the strategies and budgets that businesses use to build their brands," said Paul Parkin, Founding Partner at SALT Branding. "The companies that seize opportunities this year to aggressively gain market leadership and secure customer loyalty will become the strongest leaders for the next decade."

SALT's Trends in Branding blog is an opportunity for thought leaders and influencers in the branding and marketing industries to contribute to the debate about the future of brands and business.  

The Trends in Branding review and the Trends blog can be viewed at www.trendsinbranding.com. For more information on SALT Branding, please visit: www.saltbranding.com.

About SALT Branding

Founded in 2001, SALT is an integrated brand consultancy that helps leading Fortune 500 and start-up companies achieve their business objectives. Headquartered in San Francisco, California, SALT is comprised of a senior team of creative strategists and strategic creatives that combine left-brain logic with right-brain creativity to create, manage and grow leading brands that drive business results. SALT provides six core services – brand strategy, naming, design, communications, interactive and culture – for clients that include AT&T, Coca-Cola, Disney, Johnson & Johnson and Microsoft. SALT publishes its insightful Trends In Branding review at www.trendsinbranding.com.

For more information, please visit www.saltbranding.com.

SOURCE SALT Branding