Trends in Telecoms Change our Lives

    BARCELONA, Spain, February 17, 2010 /PRNewswire-FirstCall/ --
    - Global Trade Fair Wraps up on Thursday in Barcelona
    - Telecom Technology and Services Change the way we Work, Live and Play
    - Hot Topics to be Connecting all Devices and Application Development

About 50-thousand telecoms and media professionals are expected to gather in Barcelona, Spain this week for the GSMA Mobile World Congress. Ericsson is presenting its telecoms vision and latest solutions there.

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"The industry is defining a lot of our futures," says Michael O'Hara, chief Marketing Officer of the GSM Association. "If you think about connecting every object in the world, everything in our lives is affected by mobile, whether it's our health monitors, cars, or smart grids. We're entering the era of the connected lifestyle," he said.

Ericsson has been preparing its presence at the huge industry fair for about six months. Ben deVries, head of Experience Marketing for Ericsson, says: "We start by thinking about what we want to communicate, and from there we develop the content. The theme for this year is Time to Act, Space to Think."

Ericsson has demonstrations of how telecoms can transform five industries through telecoms: transport, health, government, media and utilities.

"The industry needs to move, and fast, right now. The world is changing and we need to lead the change. Visitors will experience this in every aspect of our communications, from online to in person," says deVries.

Notes to Editors:

Ericsson is advancing its vision of being the "prime driver in an all-communicating world" through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 80,000 employees generated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New York.

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    For further information, please contact

    Ericsson Corporate Public & Media Relations
    Phone: +46-10-719-69-92
    E-mail: [email protected]

    Ericsson Investor Relations
    Phone: +46-10-719-00-00
    E-mail: [email protected]

SOURCE Ericsson