TRESemme Suits Up for Mercedes-Benz Fashion Week Swim 2012

MELROSE PARK, Ill., July 12, 2011 /PRNewswire/ -- TRESemme will once again make a splash, showcasing chic styles on and off the runway as the official sponsor of Mercedes-Benz Fashion Week Swim 2012.  As the #1 styling brand in the US*, TRESemme is thrilled to highlight the brand's innovative Fresh Start Collection – a revolutionary category of dry shampoos – interactively throughout the week.  With an exciting swimwear sponsorship, sampling at the chic TRESemme Cabana, exclusive social media content and other VIP activities in-tow, TRESemme continues to bring professional quality, stylish hair to fashion-week goers as well as to women at home.

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For the third consecutive season, TRESemme will sponsor boho-chic designer Mara Hoffman's show on Saturday, June 16th at 8pm inside the Cabana Grande.  TRESemme Stylist Elsa Canedo will be leading the talented brand styling team to create gorgeous looks using an assortment of key stylers, including the Fresh Start Collection.  "We're thrilled to once again partner with Mara Hoffman this summer," says Bob Gorman, US Marketing Director for TRESemme.  "TRESemme and Mara work flawlessly together to create innovative and beautiful styles while appealing to savvy style seekers and women worldwide."

Attendees throughout the week will be encouraged to stay cool inside the TRESemme Cabana, where guests will get a sneak peek at the latest innovations featured in the Fresh Start Collection and will walk away with a sample of the popular, beauty award-winning TRESemme Fresh Start Dry Shampoo.  It's the perfect solution to refresh your style in the rising temperatures!

VIP guests will be invited to beat the heat inside The Raleigh Hotel at the Mercedes-Benz Star Lounge Suite on July 15th from 3:30pm – 5:30pm, as Mercedes-Benz celebrates their latest convertible model.  Here, TRESemme stylists will be on hand at the "Top Down Pony Up" hair bar to create complimentary polished ponytails and summer 'dos, helping guests stay and look cool despite the summer heat.  

From the hottest hairstyles to the coolest designs, TRESemme will continue to provide fans with exclusive behind-the-scenes content available on TRESemme.com, as well as the TRESemme Facebook, YouTube and Twitter pages.  Here, fans will come along for the ride as they learn how to recreate the latest trends sported on the runway at an affordable price.

The 2012 season of Mercedes-Benz Fashion Week Swim takes place from July 14th – July 18th in Miami, Florida.

Follow and fan TRESemme for a front row seat to Mercedes-Benz Fashion Week!

Twitter: @TRESemme

YouTube: YouTube.com/TRESemme

Facebook: Facebook.com/TRESemme

* Source: IRI F/D/M all outlet dollar sales 12 weeks ended 1/11/11.

SOURCE TRESemme