TRESemme(R) Brings the Catwalk to Your Computer

MELROSE PARK, Ill. Feb. 10 /PRNewswire/ -- TRESemme(R) is bringing fashion-forward accessibility to a whole new level this season as the official hair care sponsor of the Fall 2010 season of Mercedes-Benz Fashion Week.  For the fourth season running, TRESemme will make its presence known not only under the Bryant Park tents, but also backstage and on the runways of today's top designers.  

In conjunction with their sponsorship, TRESemme will be launching TRESemme TRESpass, an exclusive group on Facebook that gives women instant, VIP access to the latest looks.  The site will feature videos on how to get the hair seen on the runway, along with tips and tricks from TRESemme Celebrity Stylist Jeanie Syfu, letting women in on upcoming fall hair trends before anyone else.  In addition, it will include a hairstyle gallery application, where you can vote daily on your favorite hair looks from the runway.  At the end of the week, Jeanie will provide video how-tos on the top two styles.

"We're really excited to be part of Mercedes-Benz Fashion Week once again and to give women complete access to one of the most exclusive events in fashion and beauty," says US Marketing Manager for TRESemme Jamie Schwab.  "No matter where they are, we'll bring them behind-the-scenes with photos, our stylists' secrets, designer interviews and much more, straight from Bryant Park."  

As a TRESemme TRESpasser, you'll have insider access to the brand-sponsored shows of Tracy Reese, Charlotte Ronson, and Brian Reyes with exclusive videos featuring one-on-one interviews with the designers. The Charlotte Ronson show will be streamed live on TRESemme.com and in the TRESemme Salon and Lounge.  Additionally, exclusive backstage and front row pictures will be posted on TRESemme.com and the TRESemme Facebook page, so savvy style seekers everywhere can see the trends right as they are born.

Similar to past seasons, stylists will be on-hand in the TRESemme Salon and Lounge offering dry styling and touch-ups all week to visitors under the tents.  Show attendees can also stop by to watch runway feeds live as they happen.  

The Fall 2010 season of Mercedes-Benz Fashion Week takes place from February 11th–18th in New York City.

SOURCE TRESemme