Tretorn Introduces "Swedish Goodness" via Its Social E-Commerce Store, Powered by Moontoast

NASHVILLE, Tenn., July 7, 2011 /PRNewswire/ -- Tretorn is launching its first social e-commerce store, powered by Moontoast.  The store will reside on Tretorn's Facebook page where it will deliver exclusive content and offers to the more than 7,000 fans that convene there for the "Swedish Goodness" of all things Tretorn.

The store is built using Moontoast's Distributed Store, an embedded social e-commerce solution that allows brands to promote and sell products directly from a Facebook page, website or partner website.  Unlike other store platforms that push fans to a third-party commerce site, the Moontoast Distributed Store handles the entire shopping and transaction experience within the social stream.  Fans can also share the store via Facebook, Twitter, and email, increasing the probability of an offer going "viral".  You can visit Tretorn's store here: http://www.facebook.com/tretorn.

The Tretorn store will feature core products from the brand's line of functional and stylishly understated footwear and rainwear.  In addition, Tretorn will use its store to deliver special commerce-related content to fans.  Facebook fans of the brand will, for example, get access to exclusive sneak peeks of new products and seasonal lines, special discounts and sales, and fan-only promotions.  Tretorn's e-commerce partner, Netrada North America, will manage the day-to-day operations of the new store.

"We are always searching for new ways to engage our customers and we love social media because it allows us to communicate one-on-one with our fans," says Loris Spadaccini, Tretorn General Manager North America.  "The Moontoast Distributed Store gives us the perfect opportunity to enhance the consumer experience on Facebook and offer exclusive promotions to our most loyal fans."

In addition to delivering exclusive content and deals to existing fans, the store will help Tretorn grow their Facebook fan base.  Because the store displays directly in the News Feed and is easily shareable, existing fans become brand ambassadors, introducing their friends to the Tretorn brand through their "Liking" and sharing activity.

"The design and functionality philosophies of Moontoast and Tretorn are so well aligned, it's surprising we haven't worked together sooner," says Moontoast CEO, Blair Heavey.  "Both our brands are about delivering products that are beautiful to look at, simple to use, and deliver great value by solving problems.  The Tretorn Distributed Store is a great opportunity to showcase the strengths of both our brands and we're really looking forward to watching it grow."

The launch of Tretorn's store powered by Moontoast is a great example of how one brand is combining the best parts of a classic with the best parts of today's new technology to deliver an outstanding customer experience.  After all, beautiful design and quality never go out of style – whether you're talking about a tennis shoe or a social commerce platform.

"Netrada is thrilled to have brought Moontoast and Tretorn together for this social commerce venture," said Kim Georgeton, Director of e-commerce at Netrada.  "Netrada continues to stay on the cutting edge of e-commerce technology and constantly looks for ways for our clients to expand their business with our partners."

ABOUT MOONTOAST

Moontoast provides social commerce solutions for affinity-based product brands, musicians, authors, celebrities, athletes, and specialty retailers.  Moontoast's platform – including Facebook commerce, distributed stores, and commerce communities – provides new audience-building and revenue-generating opportunities combined with powerful social analytics. For more information, visit www.moontoast.com, or check out Moontoast Impulse™ at www.fanimpulse.com.

ABOUT TRETORN

Tretorn® creates performance and leisure products to help celebrate a lifestyle lived largely outdoors.  Tretorn's range of products includes footwear – sneakers, rubber boots for hunting, hiking, safety/occupational, casual wear and performance riding – apparel and tennis balls.  Rich in heritage, Tretorn was founded in 1891 in Helsingborg, Sweden, where it remains headquartered.  Tretorn is a wholly owned subsidiary of PUMA AG.  For more information, please visit www.tretorn.com.

ABOUT NETRADA

Backed by some 1,300 employees, NETRADA develops and implements international full-service e-commerce and e-fulfillment solutions for major brands with a focus on fashion, beauty and lifestyle.  With over 13 years of experience in the field, the company has established itself as a leading fashion e-commerce expert and an exclusive partner to leading brands.  Its services span the entire value chain: online shop operation, visual product display on the Web, online marketing, customer support, warehousing and logistics, shopping, and billing & accounting.  NETRADA Management GmbH is a fully-owned subsidiary of D+S GmbH. www.netrada.com.

SOURCE Moontoast