VANDALIA, Ohio, April 7, 2011 /PRNewswire/ -- Carl Alexoff has joined TriComB2B, a BtoB Magazine Top 150 Agency dealing exclusively in business-to-business marketing of technical products and services. As Public Relations Strategist, Alexoff will lead TriComB2B's efforts as it develops, maintains, monitors and measures public relations initiatives for its clients.
"We're extremely fortunate to have Carl join our team," said John Buscemi, Principal, TriComB2B. "He is a veteran communicator with a background spanning a variety of industries and has been responsible for creating the communications/public relations functions for multiple organizations."
Prior to joining TriComB2B, Alexoff was Manager, Global Corporate Communications for Kendle International Inc., a global clinical research organization. Before that, he served as AVP, Public Relations for The Provident Bank and spent more than eight years as a self-employed public relations and communications consultant to a variety of B2B and B2C companies. In all, Alexoff brings more than 25 years of communications expertise to TriComB2B and its clients.
Alexoff earned his bachelor's degree in journalism from Kent State University and his master of business administration in marketing from the University of Cincinnati. His current volunteer activities include serving as the publicity chair for the Urban Health Project of Cincinnati and the communications chair for Sycamore Presbyterian Church's 2010 Capital Campaign.
Established in 1984, TriComB2B is a Dayton-area advertising agency with extensive expertise in business-to-business marketing of technical products and services. Its clientele includes manufacturers and providers of: process equipment; electronics; climate control systems; electronic enclosures; data center solutions; engineered fasteners and assemblies for automotive, commercial and industrial applications; information technology solutions; and medical implants and instruments. TriComB2B's staff of account managers, strategists, interactive developers, artists, production managers and warehouse personnel provides a full range of business-to-business marketing communications services.
TriComB2B, a BtoB Magazine Top 150 Agency for 2011, serves a worldwide client base from its headquarters in Vandalia and through its strategic partner in the United Kingdom.