Triller Partners With 7digital, Platform Brings Millions of Songs to Music Video Influencers
7digital grants Triller access to previews for songs globally, manages detailed reporting to major music label partners
Aug 08, 2018, 12:30 ET
SAN FRANCISCO, Aug. 8, 2018 /PRNewswire/ -- Triller, the AI-powered music video platform with 29 million users worldwide, today announced a licensing deal with 7digital, a global leader in B2B end-to-end digital music solutions, that will grant Triller access to previews for millions of songs from the world's largest music labels, and manage detailed reporting to Triller's label partners. Triller now unlocks access to millions of chart-topping songs for its users.
"We are delighted to partner with Triller and share news of our deal today," commented Simon Cole, CEO of 7digital. "This collaboration ensures that Triller can offer even more compelling experiences to consumers, while the music industry will also benefit from broadening access to digital music through the continued growth of this exciting platform and its impressive user engagement."
"This relationship between Triller and 7digital gives video content creators and Triller influencers even greater opportunity to share their talents and make their mark on the social media world using the latest chart-topping hits," said Mike Lu, CEO of Triller. "7digital's prominent presence in countries outside of the U.S. will help to further increase Triller's global footprint."
Triller's 29 million users, across 14 countries and five continents, will be granted access to song previews for music from their favorite artists. Triller democratizes the music video creation process, making it easy for users to instantly create and share professional quality music videos. The integration with 7digital empowers users to create, personalize and share Triller videos with the latest records from the industry's most popular artists.
7digital has spent 15 years building, licensing and launching over 200 music services globally. 7digital powers more than 60 music services in 45 markets around the world.
Last month, Triller announced a new monetization model that helps influencers make real money, proven by influencer Lea Elui raising $50,000 in just three days from fans, brands and music labels to fund her college tuition through the Triller platform. With zero marketing and ad spend to date, Triller is used organically by celebrities such as Kevin Hart, Vanessa Hudgens and Taylor Hill. Triller also recently announced a $5 million Series A round and a licensing partnership with Universal Music Group.
About Triller
Triller is an AI-powered music video app and talent discovery platform that allows users to create professional-looking videos in a matter of seconds. Pick a song, select the portion of the song you want to use, snap a few takes and with the tap of a button you have a celebrity-quality music video starring you and your friends. Triller relies solely on organic growth and has more than 29 million downloads, with celebrities from Kevin Hart to Vanessa Hudgens regularly using the app to create their own music videos. Triller raised a $4.5 million seed round in May 2016 and a $5 million Series A funding round in February 2018, with plans to expand its AI technology and develop the brand as a talent discovery platform
For more information, visit www.triller.co and follow @trillervids on Instagram.
About 7digital
7digital is the global leader in B2B end-to-end digital music solutions. The core of its business is the provision of robust and scalable technical infrastructure and extensive global music rights used to create music streaming and radio services for a diverse range of customers - including consumer brands, mobile carriers, broadcasters, automotive systems, record labels and retailers. 7digital also offers radio production and music curation services, editorial strategy and content management expertise.
7digital fosters industry growth and innovation by simplifying access to music for clients such as Onkyo, Global Radio and musical.ly. From years of being the largest independent producer of programming for the BBC and powering services for partners like Panasonic, TDC and Electric Jukebox, 7digital is perfectly positioned to lead innovation at the intersection of digital music and next-generation radio services.
For more information, visit http://about.7digital.com.
Contact: Brenda Manea
BAM Communications
[email protected]
SOURCE Triller