Trilogy Real Estate Group COO Girish Gehani Joins Renew as Strategic Advisor

Gehani will help guide Renew's product roadmap as the company introduces Offer Studio for renewal offer strategy

NEW YORK, Nov. 10, 2026 /PRNewswire/ -- Renew, the resident retention intelligence platform for multifamily operators, today announced that Girish Gehani, Chief Operating Officer of Trilogy Real Estate Group, has joined the company as a strategic advisor. His appointment comes as Renew introduces Offer Studio, now in limited preview with select operators.

Offer Studio is designed to help operators turn renewal pricing into a consistent offer strategy, giving teams clearer direction and residents a clear reason to decide earlier. It brings together decisions about offer timing, compliance, time-based pricing, concessions, and requirements residents complete before signing.

Teams can build named, reusable strategies and assign them as defaults across a portfolio or at individual communities, with limits for local adjustments. Each offer is associated with its strategy, allowing operators to compare how quickly residents decide, how often offers are negotiated down, and how much of the intended rent reaches the signed lease.

"Renewals make up the majority of our rent rolls each year. Managing them takes more than a workflow—it takes a portfolio strategy," said Gehani. "Price is the starting point. How offers are structured, communicated, and executed across communities shapes retention, revenue, and asset performance. Renew is giving operators the tools to manage those decisions and see their results. Offer Studio will be an important part of that vision, and the broader opportunity is what drew me to advise the company."

Gehani is one of the founding partners at Trilogy Real Estate Group and oversees its operations and property management business, Trilogy Residential Management. The principals of the Chicago-based investment, development, and management firm have acquired, developed and operated over 14,000 units across multiple markets in the United States.

He led Trilogy's transition from third-party management to a fully vertically integrated platform, including consolidating property data across management systems and developing in-house training for site and maintenance teams. Gehani has also served on multiple committees for the National Apartment Association and also currently serves on the executive board of the Illinois Apartment Association.

As a strategic advisor, Girish will help Renew shape its next product iteration, refine its go-to-market strategy, and identify and develop strategic partnerships across property management, revenue management, resident experience, and adjacent areas of the multifamily industry. He will also bring valuable market and operator perspective to our customer value proposition, positioning, and broader growth priorities.

"Operators want renewals to be a strategic lever, but today they lack the tools to execute with precision and control at scale. Sending an offer is the easy part. The harder work is translating a strategy into the right action for every resident, and knowing it was carried out as intended. Girish understands that challenge. His perspective will help us build the products, partnerships, and go-to-market approach operators need to make renewals more deliberate and effective across their portfolios," said Kevin Murphy, Co-founder, President and COO of Renew.

Offer Studio is in limited preview with select operators, whose feedback is helping shape the product. Operators interested in participating can contact [email protected].

About Renew
Renew is a resident retention intelligence platform for multifamily owners and operators. It brings together resident signals, renewal workflows, and portfolio insights to help teams understand who is likely to renew, act earlier, and improve retention. Learn more at heyrenew.com.

Media Contact
Lauren Diaz
VP of Growth Marketing
[email protected]
5182752079

SOURCE Renew