Trinity Pharma Solutions Delivers Life Sciences Sales Insights to the iPad

WALTHAM, Mass., Dec. 5, 2011 /PRNewswire/ -- Trinity Pharma Solutions (Trinity Pharma) today announced the launch of Agile M, a mobile solution that provides life sciences companies with on-demand mobile access to fully integrated, personalized, and actionable commercial insights and analytics. Designed primarily for the field sales force, Agile M puts performance, planning and customer insights directly into the hands of users, which enables more effective value-added interactions with customers and physicians. As the iPad quickly becomes the industry-preferred mobile tool for sales and marketing, Agile M directly addresses an emerging opportunity presented to life sciences professionals by leveraging the iPad and other mobile devices to interact with mission-critical information and interactive analytics while they work in the field.

(Logo: http://photos.prnewswire.com/prnh/20111205/NE16666LOGO  )

Agile M supports sales representatives, managers and executives, with a combination of industry-leading data integration and interactive analytics to deliver powerful commercial insights that improve performance and productivity. By combining support and services for Roambi Analytics, the leading business application that transforms business reports and data into immersive mobile analytics, with Trinity Pharma's existing Agile solution, Agile M integrates commercial data and delivers vital information to users' mobile devices, resulting in highly-targeted and personalized insights for each user. The result is instant intuitive access at their fingertips to critical decision-making information and insights about their business and customers on-demand.

"Mobile devices present a new way for life sciences executives, field leadership and representatives to access real-time, convenient, integrated data and insights they need. Agile M improves the speed, quality and accuracy of the decisions these professionals make, improving value and effectiveness in the eyes of the business and their customers," said Zackary King, senior vice president and general manager of Trinity Pharma Solutions. "Agile M is particularly valuable for sales reps, where access to physicians is increasingly difficult to secure. Our solution provides faster time to insights via a mobile device, enabling reps to craft highly-tailored messages that result in more valuable interactions and improved physician engagement."

Agile M provides executives with customizable analytics to empower strategic decision-making and brand development. Reps no longer have to sift through disparate reports stored in different locations to understand their customer – Agile M delivers a 360 degree view of accounts and physicians in the palm of their hands. Value-added interactions with physicians is the cornerstone of improving and maintaining relationships and access, and Agile M provides the information to better understand customers and enable those interactions.

Features include:

• Fully integrated sales data and interactive visualizations delivered to the iPad and iPhone, powered by Roambi Analytics
• True mobility with offline access to performance insights
• Visually appealing touch-screen with intuitive interface, allowing easy data exploration
• Interactive dashboarding – Turnkey personalized analytics tailored to specific geographies, customers and business objectives
• SaaS-based solution quickens and simplifies deployment, reducing risk and acquisition costs

"We're excited to work with Trinity Pharma to bring a more powerful business application to on-the-go, always on workers," said David Becerra, vice president of strategy and business development for MeLLmo, developer of the Roambi family of iPad and iPhone applications. "By combining Trinity Pharma's deep life sciences domain expertise with Roambi's intuitive and engaging dashboard-style analytics, we're bringing the pulse of business into the hands of life sciences workers worldwide."

To learn more about Trinity's Agile M solution, visit http://trinitypharmasolutions.com/our-solutions/trinity-agile-m.

About Trinity Pharma Solutions:
Trinity Pharma Solutions delivers next-generation sales insights to the global life sciences industry. They were founded with a simple and powerful mission to turn complex data into easy-to-use tools for successful sales and marketing organizations. From the world's largest pharmaceutical companies to small emerging biotech and medical device companies, Trinity delivers insightful and actionable analytic tools directly to the people who need them. To learn more visit www.TrinityPharma.com.

About MeLLmo:
MeLLmo, Inc. is reinventing the mobile business application to improve the productivity and decision-making of on-the-go, always-on workers. The company's flagship product, Roambi Analytics, is a mobile business intelligence solution that makes company reports and data quick to access and easy to interact with, via immersive dashboard-style analytics on any iPhone or iPad. MeLLmo's latest offering, Roambi Flow, allows people to tell the story behind their mobile analytics on any iPad through engaging magazine-style publication built with a simple point and click publisher tool. Headquartered in San Diego, CA, MeLLmo has offices and resellers around the globe, and a worldwide customer base of Fortune 500 companies and SMBs across a diverse range of industries including: telecommunications, biotechnology, pharmaceuticals, consumer technology, packaged goods and others. For more information about MeLLmo or Roambi, visit http://www.roambi.com.

Media Contact:
Francy Wade
InkHouse for Trinity Pharma Solutions
[email protected] 
781-966-4100

SOURCE Trinity Pharma Solutions