BOSTON, Feb. 16, 2012 /PRNewswire/ -- The power of social media and the Internet, combined with travelers' endless appetite for great deals, is driving exponential demand for flash-sales and private-sales of hotels and other travel products. This has left the travel industry navigating the challenges that come along with this rapidly changing, booming new marketplace – a market that's ripe with opportunity, and which is the fastest-growing sector of e-commerce globally. In a commitment to solving these challenges, TripAlertz Travel Solutions now offers a customizable twist on the traditional Global Distribution System (GDS): the first-ever Deal Distribution System™ (DDS).
"The DDS has been designed to 'aggregate the aggregators,' which allows hoteliers to move large volumes of unsold inventory to an international network of private member websites," explains Mark Donohue, Chairman and CEO of TripAlertz Travel Solutions. "In most situations, hotels can avoid GDS fees and even credit card fees, which can greatly improve yield."
The DDS already reaches a private network of more than 10 million customers in the U.S., Canada, Brazil, United Kingdom, Russia, Mexico and more, offering a free-to-use, fully automated way for hotels to discreetly sell excess inventory through the daily deal space worldwide. Distributions can be customized for hotels' needs and are fully underwritten by TripAlertz Travel Solutions, including options like:
- Global geographic targeting with the ability to custom-design distribution;
- Providing add-ons or even "opaque" pricing to protect rate parity;
- Date-specific offer windows that drive bookings only during need periods;
- Travelzoo Top 20™ listings, for select, mutually agreed offers;
- Access to TripAlertz's targeted affiliate publisher networks;
- Expert SEO/SEM/CPC support and more resources to optimize yield.
Travel suppliers have the flexibility to set these options and differentiate their inventory through a turnkey, fully automated Deal Management Console™ (DMC). This is the only platform in the world that offers two options for redeeming reservations - either booking real-time, or alternatively booking with the flexibility of a voucher - unlike the challenges presented by virtually all flash sale sites of only redeeming coupons. This reduces headaches and service for hoteliers, and gives the consumer greater confidence in buying, since a confirmed reservation is available.
"This creates new rules for flash selling, equipping hoteliers with a powerful new tool to effectively drive real-time bookings or confirmed bookings, which allows hotels to better manage their revenue optimization and margins," notes Donohue.
The DDS offers no up-front marketing costs to registered and approved suppliers, with TripAlertz's margins set lower than those of the leading online travel agencies and daily deals sites.
TripAlertz Travel Solutions' DDS is expected to reach more than 30 million weekly customers in various markets by the end of 2012. The company aims to engage in year-round contracts with all of its supplier partners to provide long-term relationships that support revenue needs with customized solutions, which will be listed in its Top Destinations section of its site and its distribution partners.
For information, or to become a registered supplier, visit www.tripalertz.com/suppliers.
Mary Jane Kolassa