TripleLift and Agence 79 Deliver 8.1% VCR Lift and 68% CPM Savings for Carrefour

Private-label video campaign pairs product-specific creative with TripleLift Audience segments to reach French grocery shoppers in premium culinary environments

PARIS, Nov. 12, 2026 /PRNewswire/ -- TripleLift, the Creative SSP powered by TL Spark, today announced the results of an online video campaign run with media agency Agence 79 for French retailer Carrefour in Q2 '26, which delivered some outstanding results: an 8.1% higher video completion rate and a 68% lower CPM against benchmark.

Carrefour set out to drive awareness for two products from its owned private-label portfolio, Coffee and Crisps, through an online video campaign. Having overperformed KPIs in prior campaigns, and drawing on the added value of TripleLift's Sticky attention studies, Agence 79 selected TripleLift for the third campaign opportunity.

The campaign ran two :15-second InStream formats, one dedicated to each product line, allowing Coffee and Crisps to have distinct messaging rather than competing within a single unit. Specific TripleLift Audience segments were activated to ensure the campaign reached Carrefour's target demographic. By combining tailored creative messaging with precise audience targeting, the campaign set the foundation for exceptional efficiency and viewer engagement.

Delivery was concentrated in high-affinity editorial environments, including renowned cooking domains such as Marmiton, CuisineAZ and 750g.

"We chose TripleLift for their supply's affinity and quality, especially on renowned cooking domains, as well as their very competitive costs and attractive video benchmarks," said Anna Rohart, Programmatic & Paid Social Consultant, Agence 79. "TripleLift enabled us to strike the right balance between inventory quality and cost efficiency, all while reaching high-affinity audiences in editorial environments tailored to Carrefour."

"Results like these come from matching quality supply with the right audience, not from trading one against the other," said Prune Nouvion, France Country Manager at TripleLift. "We are proud to support Agence 79 and Carrefour as they continue to raise the bar on what video performance looks like in France."

Following the success of this campaign TripleLift and Agence 79 will continue to work together to deliver strong results for some of France's most recognizable brands.

To learn more about TripleLift, visit triplelift.com 

About Agence 79
Agence 79 (Havas Media Network) is a media strategy and data agency focused on the business performance and success of its clients. Based on the idea that data and media must work together, the agency removes traditional silos to offer smooth, omnichannel campaigns (Programmatic, Search, Social, Retail Media). By combining technical precision and custom tools, Agence 79 turns brand communication into a real engine for long-term growth.

Since starting in 2008, Agence 79 has focused on useful innovation. The agency changes with the adtech market, using AI to improve ad performance without losing the value of human support. Combining the agility of a specialized team with the power of the Havas group, this team of 80 experts now helps more than 50 clients with a simple goal: share knowledge to grow together.

About TripleLift
TripleLift is the Creative SSP powered by TL Spark, our agentic intelligence layer. We orchestrate creative, supply, audience, and measurement into a single outcome-driven system across the open internet, retail media, and CTV. Our platform enables brands to drive measurable performance while helping publishers maximize yield and preserve high-quality user experiences. Learn more at www.triplelift.com. 

SOURCE TRIPLELIFT