TripleLift and Multilocal Partner to Put Creative into the Curation Equation

Pairing TripleLift's creative and audience capabilities with Multilocal's curation intelligence engine gives advertisers a sharper way to reach premium supply, and publishers more demand that performs.

NEW YORK, Sept. 22, 2026 /PRNewswire/ -- TripleLift, the Creative SSP powered by TL Spark, and Multilocal, the technology company specializing in curation intelligence, today announced a global partnership that makes Multilocal's curated demand available to every TripleLift client. The premise is straightforward: curation gets stronger when creative is part of how a campaign is built, not something layered on afterward.

TripleLift's creative capabilities, sell-side audience intelligence, and premium supply meet Multilocal's curation acumen through cureon®, its curated demand and optimization engine, and local market expertise. This combination gives advertisers a wealth of coordinated capabilities to build campaigns around specific objectives.

TripleLift's creative capabilities across CTV, native, and commerce media empower Multilocal to integrate creative directly into curation decisions alongside audience, data, and supply. When combined with TripleLift's rich audience segments, this opens up an entirely new dimension for buyers to curate campaigns.

For advertisers, this means campaigns built around a fuller set of inputs from the start - creative, audience, data, and supply - so the curated plan is designed around what will actually move a specific objective, not just where the impressions happen to be. For publishers, the partnership offers more demand that performs: campaigns curated with creative and audience depth built in from the start, not bolted on after the buy.

"Curation has always optimized for audience, data, and supply - creative usually shows up last. That's backwards," said Dave Simon, Chief Revenue Officer at TripleLift. "Creative changes performance and pairing that with the audience intelligence we bring gives Multilocal a real lever to curate against, not just another data point to reference. This partnership puts creative where it belongs: inside the curation decision itself, not downstream of it."

"TripleLift brings exactly what we look for in a partner: strong creative capabilities, rich audience intelligence, and premium supply. Bringing those inputs together with the intelligence and optimization capabilities of cureon®, our curated demand and local market expertise, gives buyers more ways to make informed decisions and build relevant, scalable campaigns around specific advertiser objectives," said Robin Bootle, Chief Operating Officer at Multilocal.

The partnership also extends beyond the U.S., creating a path to bring TripleLift's capabilities to Multilocal's European and global DSP clients and marketplaces.

The net - buyers get more room to build campaigns that are relevant, differentiated, and scalable, and publishers get demand curated to actually deliver.

About TripleLift 

TripleLift is the Creative SSP powered by TL Spark, our agentic intelligence layer. We orchestrate creative, supply, audience, and measurement into a single outcome-driven system across the open internet, retail media, and CTV. Our platform enables advertisers to drive measurable performance while helping publishers maximize yield and preserve high-quality user experiences. Learn more at www.triplelift.com.

About Multilocal 

Dedicated to empowering agencies, brands, and publishers, Multilocal is transforming programmatic advertising through innovative technology and deep insights. The firm's proprietary curation intelligence engine, cureon®, combines automation, data, and human expertise to simplify complexity and deliver unbiased, high-performance media curation. This enables Multilocal's partners to cut through the complexities of programmatic and to plan, activate, and optimize campaigns with greater precision, transparency, and efficiency - creating meaningful connections that drive real results. http://www.multilocal.media

SOURCE TRIPLELIFT