BEDFORD, Mass., March 22, 2017 /PRNewswire/ -- VoltDB, the enterprise-class database that powers business-critical applications, today announced that it has been selected by TripleLift, the leader in native programmatic advertising, to deliver real-time native ads. With VoltDB, TripleLift is delivering precisely targeted native programmatic advertisements at a large scale, while ensuring accurate campaign pacing. By ingesting, analyzing and acting on incoming data streams in real time, VoltDB enables TripleLift to deliver a true RTB (real-time bidding) auctions, striking the delicate balance between ad placements and buyer demand.
With many consumers opting for ad-blockers while browsing online, native advertisements -- which have a similar look and feel to editorial content -- are driving the next wave of innovation in the digital advertising market. By 2021, BI Intelligence anticipates native ad revenue will make up 74 percent of the total U.S. display ad revenue, in part due to the availability of programmatic technology that helps to scale native campaigns. TripleLift is leading this advertising evolution with respectful, consumer-centric, native ads.
TripleLift's Need for Speed and Accuracy
TripleLift transforms video and photo content into engaging, in-feed native ads that match the unique look and feel of a publisher's website. Accessible through the industry's first and largest real-time, native programmatic exchange, TripleLift enables marketers to reach millions of consumers across any device, at scale -- and manages massive amounts of data streams daily. With VoltDB, TripleLift can now process more than nine billion events a day, stitched into more than 700 million unique data sets, all while ensuring the accurate results its customers demand.
"We were analyzing our streaming data on a per-batch basis with Spark, but this introduced a latency that fell above the real-time requirements for us and our customers. Couple that with the inefficiencies associated with managing multiple Spark clusters in four separate data centers globally, and we knew we needed a database refresh," said Michael Harroun, Head of Backend Engineering at TripleLift. "The VoltDB Fast Data platform has not only reduced our footprint, but provided us with the ability to meet the real-time demands of mobile ad placement while ensuring the accuracy of a growing number of transactions to keep our clients' ad budgets and actual spend aligned."
VoltDB Delivers Real-Time Data Insights
VoltDB supports rapid ingest and streaming analysis of data on hundreds of thousands of concurrent connections. With round-trip latencies in milliseconds, VoltDB offers the ideal platform for managing advertising transactions at scale, and because VoltDB ingests and acts on data in real-time, providers are able to eliminate over-delivery of digital ads.
"Two of the biggest challenges in digital advertising are delivering the right content to the right audience at the right moment and then accurately billing the publisher and advertiser for that content. The key to overcoming these challenges is consistently ingesting, analyzing and acting on live data streams," said David Flower, President and CEO of VoltDB. "TripleLift recognized the need to go beyond batch analysis to satisfy the real-time demands of its business. The VoltDB Fast Data Platform enables digital advertising platforms like TripleLift to more efficiently and effectively harness the power of real-time insights to deliver differentiated offerings that meet their customers evolving needs."
About VoltDB VoltDB provides the only in-memory transactional database for applications that require an unprecedented combination of data scale, volume, and accuracy. Unlike other databases, including OLTP, Big Data, and NoSQL, only VoltDB supports all three modern application data requirements: VoltDB processes data points from millions of users and sources; ingests, analyzes, and acts on data in milliseconds; and data managed by VoltDB is accurate all the time, for all decisions. Telecommunications, financial services, advertising, gaming and other industries rely on VoltDB to modernize their applications. VoltDB was founded by a team of world-class database experts, including Dr. Michael Stonebraker, winner of the coveted ACM Turing award.
TripleLift is the industry's leading native programmatic advertising platform. The company's technology allows brands to amplify their content through in-feed native ads that match the unique look and feel of thousands of publishers. Publishers leverage TripleLift's technology to create a new revenue stream through monetizing their in-feed inventory. For more information about TripleLift, please visit triplelift.com.