Trojan Condoms® and Ludacris Crown Winner of Magnum® 'Live Large' Project

Atlanta native "RC" will take the stage at Hot 107.9's Birthday Bash to perform winning track: "Put it On"

Jun 17, 2010, 16:44 ET from TROJAN(R) Brand Condoms

PRINCETON, N.J., June 17 /PRNewswire/ -- After more than 2,000 entries and thousands of votes from fans, the makers of TROJAN® Brand Condoms and musician and entertainer, Ludacris, have announced the winner of the Magnum® "Live Large" Project. Atlanta native Lerish "RC" Collins bested a competitive pool of musicians and everyday fans to become the contest winner and will perform live at one of the largest hip-hop concerts in the country, Birthday Bash 15, on June 19 in Atlanta. The project gave emerging musicians the opportunity to show the world how they exude the Magnum "live large" lifestyle every day.

"It's an unbelievable feeling and I'm so thankful for everyone who supported me," said RC. "To be recognized by Ludacris and the fans, and to have the chance to perform for a hometown crowd will be an experience I'll never forget."

"RC's track was exactly what we were looking for and really stood out from the rest," said Magnum Live Large Project ambassador, Ludacris. "RC's song 'Put it On' epitomizes the Magnum 'live large' lifestyle and we're sure he'll be doing big things in the future."

Artists from across the country were encouraged to log on to www.MAGNUMLiveLarge.com where they were provided sample tracks from Ludacris and criteria to create a song that embodied the "live large" mentality synonymous with the Magnum lifestyle. The more than 2,000 entries were narrowed down by fans to a field of 10 before Ludacris and a panel of industry experts crowned the winner.

"We were thrilled by the fan interest and high-quality of the submissions we received," said Jim Daniels, Vice President for Trojan® Condoms. "We congratulate RC as he perfectly personifies the gold standard that comes with being a Magnum man."  

The Magnum "Live Large" Project is part of an ongoing commitment from the makers of TROJAN® Brand Condoms to provide a variety of audiences with the resources they need to enjoy a sexually healthy lifestyle. For more information and contest rules, please go to www.MAGNUMLiveLarge.com.

ABOUT TROJAN® BRAND CONDOMS AND MAGNUM®

The maker of MAGNUM® condoms, Church & Dwight, also makes TROJAN® Brand Condoms, America's #1 condom, which have been trusted for more than 90 years. MAGNUM® Latex Condoms are made from premium quality latex to help reduce the risk of unwanted pregnancy and sexually transmitted infections. Every condom is electronically tested to help ensure reliability. There are over seven varieties of MAGNUM® Condoms. More Americans trust the TROJAN® brand than any other condom. For more information on MAGNUM® and TROJAN® Condoms, please visit www.trojancondoms.com.

For more information:

Bjorn Trowery

Eli Sevin

Edelman

Edelman

212-704-4556

212-642-7794

Bjorn.trowery@edelman.com

Eli.sevin@edelman.com



SOURCE TROJAN(R) Brand Condoms



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