Trone, Inc. Rebrands To Trone Brand Energy

New name aligns with Firefly Effect philosophy

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Jun 27, 2012, 06:11 ET

HIGH POINT, N.C., June 27, 2012 /PRNewswire/ -- Trone^®, Inc., one of the South's largest independent full-service advertising agencies, has announced a rebranding. Reflecting a change in leadership, a new location and a new communication philosophy, Trone, Inc. will now be known as Trone Brand Energy^™.

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The agency has been under the leadership of four partners since January 2011 when its founder, Lee Trone, retired. President Doug Barton, Executive Creative Director Martin Buchanan, Chief Financial Officer Rick Morgan, and Strategy & Research Lead Kevin Murphy chose to rebrand in order to better reflect their place in the future of an industry that has traditionally focused on advertising.

"We arrived at our new name because we understand brands have a real, palpable energy that is transmitted across minds, hearts, cultures, conversations and behaviors, and our agency's mission is to focus the energy by creating relevance and amplifying it outward," said Barton. "The ways consumers interact with brands has evolved and continues to change. We understand this evolution and have made changes within our organization to ensure our clients' brands are at the forefront in whatever medium their targets are engaging with. And although traditional advertising remains a part of the mix, social, digital and earned media have become another way to release a brand's energy into the marketplace."

"We understand the power of relevance and brand energy," said Buchanan. "It's like the phenomenon that we're calling The Firefly Effect^™— where one firefly sets the flashing for thousands, synchronizing them until an entire horizon of fireflies is set to the cadence of the first. Just like fireflies, people and brands are social beings. Our aim is to create brand energy that people want to embrace and transfer to others. By building upon fundamental truths of human interaction, we spread brand energy across their world."

As it has always been a full-service agency, and will continue to offer comprehensive service to their clients, Trone Brand Energy has beefed up their digital and social media group. They will offer clients a modern brand perspective using several proprietary tools including:

Brand Energy Audits
Signal Mapping
Reverberating Brand Stories

Trone Brand Energy's client list includes MARS Petcare, Michelin, the North Carolina Education Lottery, High Point Bank, Home Meridian, Shreve & Co. and FidoPharm. The agency recently moved from its location on Piedmont Parkway in High Point to 1823 Eastchester Drive, Suite A, also in High Point. Discover more online at TroneBrandEnergy.com, facebook.com/TroneInc or @TroneEnergy on Twitter.

About Trone Brand Energy

Trone Brand Energy of High Point, NC is one of the largest independent brand communication agencies in the Southeast and has been in business for 30 years. The agency operates as a full-service firm with experience in connecting brands with customers across all media. Their services include strategic consultation and analytics, social media, digital marketing, media buying and planning, advertising, design, public relations and event marketing. Learn more about the agency at TroneBrandEnergy.com.

SOURCE Trone Brand Energy