DALLAS, July 20, 2018 /PRNewswire/ -- TRT Holdings, Inc., the majority shareholder of Gold's Gym since 2004, says it will put the iconic fitness brand up for sale to focus more on its core business. It has retained Piper Jaffray & Co. to conduct a sales process.
"Over the years we have received significant inbound interest from potential owners looking to buy the most iconic brand in fitness," said TRT Holdings President Blake Rowling. "Given the tremendous growth currently happening in the fitness industry, the stellar leadership team we have in place and the recent excitement surrounding the evolution of the Gold's Gym brand, that interest has spiked considerably. With TRT Holdings' increased focus on its Omni Hotels & Resorts, we feel that now is the right time to go to market."
Gold's Gym CEO Brandon Bean added, "In the last 24 months we've rolled out an entirely new Gold's Gym experience focused on broadening the brand's appeal, expanding our membership base and getting more people than ever engaged in our unique products and services. The popularity and growth of the Gold's Gym brand is at an all-time high, and we're excited to work with a new ownership group to continue this momentum across all our key business units, including our company-owned gyms, domestic and international franchising operations and global licensing program."
During its partnership with TRT Holdings, Gold's Gym has grown to 700+ locations across six continents and has differentiated the brand through a series of new fitness offerings, including GOLD'S STUDIO®, the company's signature boutique-style fitness classes, BOOTCAMP large group training classes and 3D body scanning technology. With a core focus on innovation and expanding the brand's reach beyond the four walls of the gym, Gold's Gym also recently launched GOLD'S AMPTM, the first digital personal training and music app from a brick-and-mortar gym.
About TRT Holdings, Inc.
Dallas-based TRT Holdings is a large, diversified private holding company that owns Omni Hotels & Resorts and Gold's Gym, as well as numerous other public and private investments.
About Gold's Gym
Gold's Gym has been the world's trusted fitness authority since 1965. From its beginning as a small gym in Venice, California, Gold's Gym has grown into a global icon with more than 700 locations serving 3 million people across six continents each day. Featuring personalized transformation plans, state-of-the-art equipment, certified personal trainers, a diverse group exercise program and a supportive, motivating environment, Gold's Gym delivers the most dynamic fitness experience in the industry. The Gold's Gym experience recently expanded to include BOOTCAMP group training as well as GOLD'S STUDIO® – which gives members access to boutique-style classes like GOLD'S FIT®, GOLD'S BURN™ and GOLD'S CYCLE™, all under the same roof – along with GOLD'S AMP™, the first digital personal training app from a brick-and-mortar gym. More than a gym, Gold's Gym combines coaching, community and more than 50 years of fitness expertise to help people around the world achieve their potential through fitness. For more information, visit www.goldsgym.com or follow Gold's Gym on Facebook, Instagram and Twitter.
SOURCE Gold’s Gym