The TRT World app for Opera TV is now available globally on the Opera TV Store. Over 150 million smart TV and streaming devices powered by the Opera TV Store will be able to access live streaming, TV shows, and social videos from TRT World.
As the global market leader and enabler of smart TVs spanning over 150 million devices, Opera TV is a core part of the TRT World digital distribution strategy. It offers opportunities to reach and engage audiences worldwide with original TV programming and social videos.
"Digital distribution is becoming the dominant platform for reaching connected consumers," says Murat Akguc, TRT World's Director of Digital and Strategy. "Today's viewers are always connected, and they have much less time for cable TV transmission. Therefore, reaching people through OTT (over-the-top) services is a strategic aspect of TRT World's efforts to be close to our audience."
"As a newly established media organisation, TRT World has the opportunity to make the digital leap from the start. Our focus is on driving reach, retention and engagement across a global portfolio of our digital products. Opera TV fits nicely into this strategy, providing unparalleled reach and engagement on large screen devices," says Roch Pellerin, Director of Marcom at TRT World.
The new app for Opera TV features instant access to the TRT World TV livestream and the latest episodes from popular TV shows, including The Newsmakers, Strait Talk, Showcase, and Roundtable. The Opera TV app complements the existing TRT World digital ecosystem by allowing the easy discovery of new shows and digital native content.
Recently, TRT World has launched its TV programming on several European cable operators for in-home delivery of content through traditional pay-TV providers such as Skylink, Sky UK, Canal France, and satellites around the world. The US is a booming market for OTT services, and so TRT World has recently launched a baseline HTML5 TV app, a new TV app on Roku and a completely revamped app for Apple TV to suit the needs of US-based users.
TRT World, Turkey's first English broadcasting international news platform launched in 2015 and headquartered in Istanbul, with four newsrooms and an extensive global bureau network covering major regions and hot spots. It can be accessed via traditional media, including free-to-air, cable and satellite, and other digital platforms.