Trua Senior Living Locators Brings Compassionate, Personalized Senior Living Guidance to South Jersey

Inspired by Her Own Family Caregiving Journey, Local Franchise Owner Shaunique Adams Is Helping South Jersey Families Navigate Senior Living Decisions with Confidence and Care

CHERRY HILL, N.J., Oct. 28, 2026 /PRNewswire/ -- Trua Senior Living Locators, a senior living locator service dedicated to helping seniors and their families find living opportunities suited to their individual lifestyle needs, is bringing its compassionate, personalized approach to South Jersey through local franchise owner Shaunique Adams.

Serving families throughout Camden, Gloucester and Burlington counties, Trua of South Jersey provides personalized senior living guidance at no cost to families, helping them navigate important decisions with clarity, confidence and peace of mind.

For Adams, joining Trua is more than a business opportunity. It is a deeply personal mission shaped by her experience caring for her father and a heartfelt desire to support families during some of life's most important transitions.

Adams lost her father in October 2025, an experience that profoundly changed her perspective on life and inspired her to pursue a new purpose centered on serving seniors and their loved ones.

During the final years of her father's life, Adams traveled at least once a month from New Jersey to Maryland to accompany him to medical appointments, help navigate unexpected health challenges and play an active role in important decisions about his care. Those experiences gave her firsthand insight into the emotional, physical and logistical demands of caregiving.

"My father was such a pivotal and influential person in my life, and losing him changed my perspective on what truly matters," Adams said. "During his final years, I experienced firsthand the stress, uncertainty and responsibility that come with caring for someone you love. Although there were many unexpected challenges, I wouldn't trade that time with him for anything. I know I loved and served him well, and now I have the opportunity to extend that same care and compassion to other families."

That personal connection to caregiving ultimately led Adams to Trua Senior Living Locators, where she saw an opportunity to turn her experiences into meaningful support for others.

Trua helps seniors and their families identify senior living opportunities that align with their individual needs, preferences and circumstances. Through thoughtful conversations, personalized guidance and an understanding of local senior living communities, Trua works to make what can often feel like an overwhelming process more manageable.

For Adams, that means recognizing that every family has a unique story and that finding the right senior living environment involves much more than simply identifying available accommodations. It requires listening, understanding individual priorities and helping families feel supported every step of the way.

"I have a heart for seniors, and I understand the toll caregiving can take on families," Adams said. "My goal is to be someone families can turn to during a critical transition in their lives. I want to bring calm, information, kindness and real solutions to a process that can otherwise feel overwhelming."

Central to Adams' approach is her belief that caring is not simply a feeling, but something demonstrated through meaningful action.

"Caring means treating others the way I would treat my own family," Adams said. "It's about making sure people feel valued, seen and heard. True caring acknowledges their concerns and responds with kindness, understanding and solutions. I want every family I work with to know that their loved one matters and that they don't have to navigate this journey alone."

As she establishes Trua of South Jersey, Adams is focused on developing meaningful relationships throughout the region's senior healthcare community, earning the trust of families and referral partners, and becoming a dependable resource for those exploring senior living options.

Her vision is rooted in both professional purpose and a longstanding personal connection to the community she serves.

A South Jersey resident for 13 years, Adams has built deep roots in the region and remains actively involved in Freedom Church South Jersey, where she serves as a leader and volunteer. Her commitment to service and community involvement reflects the same values she brings to her work with Trua.

Through Trua of South Jersey, Adams hopes to strengthen those community relationships while ensuring that local families have access to compassionate, knowledgeable guidance when they need it most.

"South Jersey is home, and I want to make a meaningful difference in the lives of the people who live here," Adams said. "My hope is to build strong relationships across the senior healthcare community and become a trusted resource for families. I want people to know that when they reach out to Trua, they're connecting with someone who genuinely cares about finding the best possible living situation for their loved one."

Trua of South Jersey serves families throughout Camden, Gloucester and Burlington counties, including Cherry Hill, Voorhees, Washington Township, Haddonfield and Williamstown.

Families and healthcare professionals seeking personalized senior living guidance can learn more by visiting https://truacares.com/trua-of-south-jersey/ or calling 856-628-1911.

About Trua Senior Living Locators

Trua Senior Living Locators helps seniors and their families identify senior living opportunities that fit their specific lifestyle needs and circumstances. Through personalized guidance, thoughtful consideration of each family's physical, psychological, financial and spiritual needs, and a commitment to compassionate service, Trua helps families navigate important senior living decisions with greater clarity and confidence at no cost to them.

SOURCE Trua of South Jersey