Truaxis (formerly BillShrink) Names Jen Millard Chief Revenue Officer

REDWOOD CITY, Calif., Oct. 5, 2011 /PRNewswire/ -- Truaxis, the leading provider of data-driven personalized services  like the innovative financial technology StatementRewards and the popular money-saving search engine BillShrink.com, announces today the appointment of Jen Millard as Chief Revenue Officer.  

Millard comes to Truaxis as a recognized retail industry expert on consumer and channel segmentation, specializing in the convergence of technology and retail innovation that improves operations and customer experience. In her new role, Millard will be responsible for leading the sales effort with national and local merchants and complementing the success that Casey Newton and his team have accomplished introducing the StatementRewards platform to the financial services market.  

"Retailers today need ways to identify and reward existing customers, as well as attract new ones," said Jen Millard, Truaxis CRO. "A product like StatementRewards can give any retailer access to real purchase information, allowing them to radically improve the customer-retailer relationship. It's an innovative new platform that allows all retailers to create a more personal and relevant customer relationship."

"This is an exciting time of growth for Truaxis. This past month our StatementRewards platform rolled out to more than 2,500 banks and 8 million customers across the country and the announcement of our new Purchase Insights additions to StatementRewards was very well received by the financial industry," said Schwark Satyavolu, co-founder and CEO of Truaxis. "We are committed to building a platform that drives tremendous value to the retailers and FIs on the platform. Adding Jen to the team strengthens our retail expertise and is critical to delivering on our commitment to build the most effective customer development platform for retailers. We also gain a strategic thought leader in the retail space that can help with the massive growth and expansion in store for the coming year."

Millard has more than 20 years of experience as a retail operations executive. She has an extensive background that extends into working with brick-and-mortar retailers, e-commerce, vending and automated retail channels, and pop-up environments in both strategy and execution.  

Millard was the founder and managing partner of Retail Growth Partners LLC, a retail consulting practice focused on helping retailers and brands create long-term relationships with customers. Her practice centered upon innovations and technologies that improve the customer experience. Prior to RGP, Millard was the Executive Vice President of New Business Development for ZoomSystems, an automated retail start-up in San Francisco.  Key clients included innovation projects for traditional brick-and-mortar clients such as Macy's, Best Buy, Metro Ag, as well as distinguished brands in luxury, personal care and specialty apparel.

Prior to ZoomSystems, Millard held executive positions at Bed Bath & Beyond, Brown Shoe Group, Sears, Saks Inc. and was a Director at McMillan Doolittle LLP, a boutique retail firm in Chicago. She serves on ''multiple retail and consumer products Board of Directors and holds a seat on the Board of Governors to the University of North Texas Retail Merchandising School. She is a member of the National Retail Federation, International Council of Shopping Centers (ICSC), Airport Council international (ACI), and was recognized by Chain Store Age as a "Rising Star - Top 40 under 40" in 2007. 

About Truaxis  

Truaxis (formerly known as BillShrink), the company behind StatementRewards and BillShrink.com, is working with the country's leading financial institutions and merchants to deliver the market's most comprehensive data-driven personalized services platform.  

Launched in October 2010, Truaxis' StatementRewards platform leverages sophisticated analytics and matching capabilities to deliver a broad spectrum of data-driven services, including in-statement loyalty rewards that transform the relationships between banks and merchants, help better serving their customers and build brand loyalty. StatementRewards uses secure matching technology and anonymous user transaction data to pair users with personalized merchant offers, as well as powering other rich features like a unified loyalty card and mobile and social rewards. 

Truaxis' free consumer site, BillShrink.com, has helped 1.6 million Americans find potential savings of more than $1 billion by delivering personalized money-saving recommendations on their most common household bills. In an era when eight out of 10 people overpay on their everyday bills, BillShrink.com sorts through millions of products and services – a billion cable and satellite packages, 10 million cell phone plan combinations, and 150,000 gas stations – to provide unbiased recommendations so users can get exactly what they need at the best price.

Truaxis' award-winning technologies have been recognized twice by Finovate as a "Best in Show" and have received accolades from The New York Times, American Banker, Consumer Reports, Forbes, The Today Show, CNN, FOX, ABC and CBS, among others. Truaxis is headquartered in Redwood City, California. For more information, please visit www.truaxis.com.

SOURCE Truaxis