True Fit Marketing Welcomes Mark "Zig" Zigarovich to Team and Celebrates 8 Years of Growth, Awards, and Community Impact

The full-service Pittsburgh marketing agency expands its team, adds new creative capabilities, and continues its mission to help businesses grow with strategy and heart.

PITTSBURGH, Oct. 6, 2026 /PRNewswire/ -- True Fit Marketing, a full-service marketing agency known for helping businesses navigate their marketing journey with strategy and heart, is excited to welcome Mark "Zig" Zigarovich to the team as Director of Business Partnerships. Zig started in this newly created position on October 1 and is eager to hit the ground running, meeting all of True Fit Marketing's current partners and discovering shared interests or experiences that can create mutually beneficial relationships. The new hire comes as the cherry on top of the team's eighth year in business, showcasing the agency's continued growth, award-winning achievements, and unwavering commitment to being a trusted marketing partner for businesses.

As Director of Business Partnerships, Zig will be focused on True Fit Marketing partners and team members, helping each entity reach new heights in 2027 and beyond.

"I believe my 25 years in print media have taught me a lot about adaptability and the importance of vision," Zig says. "I started in media when 'print was king,' but that didn't last long. You realize you have to change if you want to be around for the long haul. I'm looking forward to expanding my skill set, meeting new people, and hopefully proving that you can teach an old dog new tricks."

Zig joins the True Fit Marketing team at an award-winning time! Recently, the Pittsburgh-based marketing agency earned top honors from distinguished honorees, including: The Best Design and Development Agency to Hire in 2026 from DesignRush, and a place on two Pittsburgh Business Times' lists - Largest Advertising and PR Companies and the Region's Top Women-Owned Businesses.

The highest honor given to the team in December of 2025 was the Charles C. Keller Excellence Award for Corporate Philanthropy by the Washington County Community Foundation. This award recognizes for-profit businesses for their dedication to giving back and making a positive impact throughout the region. Within True Fit Marketing's culture, the company promotes and encourages active participation in the community and proactively uses the team's time, talents, and business acumen to aid local nonprofits.

"Receiving these awards and recognitions is incredibly meaningful to our entire team," said Arlea Hoffman, Owner and Chief Business Advocate at True Fit Marketing. "Each one reflects the hard work, creativity, and passion that our team pours into helping our partners and community succeed. But the Charles C. Keller Excellence Award for Corporate Philanthropy holds a very special place for us. It's a reminder that we're not only here to grow as a business, but to remain an active part of the conversation about giving back and supporting the community that supports us."

2025 was a year of growth for the agency as they grew their multi-generational team by 25%, including the addition of several recent college graduates to keep ideas, trends, and strategies innovative and relevant. True Fit Marketing draws on diverse perspectives and experiences to create strategies that resonate across audiences. This unique mix of seasoned professionals and emerging talent allows the team to stay in tune with modern trends while grounded in proven marketing strategies, a balance that sets the agency apart.

In early 2026, the agency expanded its creative capabilities with a state-of-the-art podcasting and video recording studio, now producing several original podcasts and visual content series for clients across industries.

"Our growth is a reflection of our core values: collaboration, creativity, and community," said Hoffman. "I couldn't be prouder of our team, their dedication, and their belief in the work we do. It is our job to tell meaningful stories, build intentional strategies, and walk the marketing journey together with our partners. We are looking forward to collaborating with more partners in the year to come."

With eyes set on the remainder of 2026 and into 2027, True Fit Marketing is excited to welcome new clients and continue expanding its operations to serve an even broader range of partners.

About True Fit Marketing
True Fit Marketing is a full-service marketing agency based in Canonsburg, PA. With a passionate team of in-house strategists, creatives, and storytellers, the agency helps businesses build intentional marketing foundations aligned with their goals and values. Whether acting as a marketing director and implementation team or creative team supporting existing marketing direction, True Fit Marketing delivers tailored solutions that drive sustainable growth.

Explore our website at www.truefitmarketing.com
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SOURCE True Fit Marketing