True Influence Experiences Record Growth After Account-Based Marketing Platform Release
WASHINGTON, May 24, 2016 /PRNewswire/ -- True Influence, a fact-based account marketing company specializing in B2B lead generation and prospect insight, today announced that the first quarter of 2016 concluded as the strongest revenue quarter in company history, with record revenue growth of 61% over Q1 2015, a signal accomplishment as the company continues to build momentum.
InsightBASE Launch
One key to this growth has been the January 2016 launch of the InsightBASE Account-Based Marketing platform. InsightBASE monitors the activity of millions of companies across the web and connects their interests to prospects. InsightBASE users can automatically inject qualified prospects who have just begun the buying process into their campaigns. This enables companies to automatically trigger email campaigns based on Intent Signal and Contact Data, powered by True Influence's proprietary Relevance Engine™.
Partnerships
During the first quarter InsightBase was fast-tracked through the approvals process for both the Oracle Marketing Cloud and the Marketo LaunchPoint ecosystem, and True Influence was selected as an IBM Premier Business Partner.
First Quarter Gains
True Influence increased its customer base by more than 15% in the first quarter and its InsightBASE pipeline by over 1600%, expanding its client roster in a list that includes well-established blue chip brands such as IBM, Google, Microsoft and Hewlett-Packard Enterprise.
Expanding Team
In order to better scale its organization to meet the quality service its customers demand and meet the requirements in the company's next phase of growth, True Influence has expanded its headcount and promoted Mike Rogers to Vice President of Sales.
"Our growth is the clearest indication of the value True Influence delivers to our customers, and the launch of InsightBASE demonstrates our dedication to providing them with the platform they need to accomplish their objectives," said Brian Giese, CEO of True Influence. "Our record revenue growth, selection as an IBM Premier Business Partner, addition of new team members, and Mike's promotion to our leadership team all signal that we are helping marketers drive demand and revenue. We will continue to leverage our experience and our technology to provide our customers with the closest thing to an unfair advantage."
About True Influence
Founded in 2008, True Influence is a data-driven technology company that connects you with your next customer. We expertly leverage data, technology and content to drive high-impact marketing campaigns and share detailed data insights to help you win new business. True Influence drives leads and generates revenue across multiple industries, promoting brands and products from some of the most successful US companies. Its customer base spans fast-growth SMBs to well-established blue chip brands like IBM, Microsoft and Cisco.
N6A for True Influence, [email protected]
SOURCE True Influence
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