True Prosperity Advisors Selects Affiliated Advisors for Personalized Support and a Platform Built for Growth

Rockford, Illinois-based advisory firm with approximately $162 million in client assets moves from Baird to Affiliated Advisors

NEW YORK, Oct. 1, 2026 /PRNewswire/ -- Affiliated Advisors, a multiple-award winning and leading advisor service and support platform, announced today that True Prosperity Advisors, a Rockford, Illinois-based advisory firm overseeing approximately $162 million in client assets, has joined the firm. True Prosperity Advisors was previously affiliated with Baird.

Led by Financial Advisor Gary Love, CFP^®, CPWA^®, CEPA^® with Registered Assistant Simeon Hanson, True Prosperity Advisors works with families to align their financial resources with their values, goals and intentions so they can live fulfilling lives and care for the people who matter most to them. In selecting Affiliated Advisors, the team sought a partner that could pair personalized, relationship-driven support with the resources needed to grow.

Through Affiliated Advisors, the team gains access to hands-on business management and operational support designed to help advisors run efficient, growth-oriented practices, along with investment solutions, technology, financial planning resources and wealth management capabilities that give advisors greater flexibility in serving clients.

"Our decision was centered on finding the right environment to continue delivering the personalized guidance our clients expect while expanding the resources available to support them," said Love. "Affiliated Advisors gives us the close, relationship-driven support we value, along with the breadth of solutions and technology to help us evolve our practice and serve each client according to their unique circumstances."

"True Prosperity Advisors has built its business around meaningful client relationships and a clear commitment to helping families pursue what matters most to them," said Tom Rippberger, Managing Partner at Affiliated Advisors. "Our role is to give Gary and his team personalized support and resources that allow them to focus on their clients while accelerating the growth of the firm."

True Prosperity Advisors joins a growing community of advisory firms choosing Affiliated Advisors for a combination of independence, personalized support and access to the resources needed to build the practices of their dreams.

About Affiliated Advisors

Affiliated Advisors is an award-winning growth platform dedicated to empowering financial advisors to build enterprise-ready firms with enduring equity value. Through business consulting, M&A and succession planning expertise, along with technology enablement, and advisor development programs, Affiliated Advisors equips independent advisors with the resources and strategies required to grow, compete and succeed in a rapidly evolving wealth management landscape. www.AffiliatedAdvisors.com 

Securities offered through Osaic Wealth, Inc. member FINRA/SIPC. Investment advisory services offered through Osaic Advisory Services, LLC. Osaic Wealth and Osaic Advisory are separately owned and other entities and/or marketing names, products or services referenced here are independent of Osaic Wealth and Osaic Advisory.

SOURCE Affiliated Advisors