TRUE RELIGION GIVES "THE GIFT WORTH GOING ALL IN FOR" HOLIDAY 2026 STARRING LATTO, METRO BOOMIN AND SUMMER WALKER

The Star-Studded Campaign Brings a Glamorous Diamond District-Inspired World to Life, Spotlighting the Most Coveted Denim and Statement Styles at the Center of the Collection

LOS ANGELES, Nov. 3, 2026 /PRNewswire/ -- Go all in for the ultimate gift. True Religion, an urban casual lifestyle apparel and accessories brand for women, men and kids, is bringing the holiday season to life with "THE GIFT WORTH GOING ALL IN FOR," a bold, cinematic campaign starring three music powerhouses: Latto, Metro Boomin and Summer Walker. Bringing together three of music's most distinctive forces, the campaign unfolds in a glamorous Diamond District-inspired world of gold, diamonds and ice, where the most coveted piece of all is — True Religion.

Step inside a world of jewelry counters, coveted treasures and high-stakes ambition, "THE GIFT WORTH GOING ALL IN FOR" reimagines holiday gifting through the lens of personal style, cultural value and self-expression. With a visual language that is bold, sexy and unapologetically over the top, the story challenges the idea of the perfect gift. It's not just about getting what you want; it's about scoring something that means more, a statement piece that reflects individuality and the confidence to stand out.

At the center of the holiday campaign are three of music's most influential forces, each bringing a distinct energy to the story. Latto is the showstopper, bringing fearless confidence and undeniable presence. Metro Boomin is the mastermind, with a cinematic sensibility and an instinct for creating culture-defining moments. Summer Walker is the rule breaker, embodying the individuality and unapologetic self-expression at the heart of True Religion.

"Holiday is all about going after what you want," said Kristen D'Arcy, Chief Marketing Officer at True Religion. "With 'THE GIFT WORTH GOING ALL IN FOR,' we're bringing a little extra attitude, glamour and True Religion energy to the season. Latto, Metro Boomin and Summer Walker each bring their own flavor to the story, making it bigger, bolder and unapologetically individual. And the collection? We went all in on the details, from standout denim to crystals, texture and statement-making finishes. This holiday, True Religion jeans are the gift worth their weight in gold."

The Holiday 2026 collection unfolds with three deliveries, each building on the season's appetite for standout style. Delivery 1: "TEXTURE TAKES OVER," opens with an indulgent mix of cozy fabrications and statement-making details. Furry textures, leopard prints, sherpa, velour, sweater knits and matching sets are paired with dimensional stitching, specialty washes and crystal accents, bringing warmth and texture to the brand's signature denim codes.

Delivery 2: "CRYSTAL AFTER DARK," turns up the shine. Black denim anchors the assortment, while crystal embellishments extend across jeans, tees, flannels and sportswear. Chains, oversized proportions and dimensional details create a darker, dressed-up expression of True Religion made for holiday nights, going out and making an entrance.

Throughout the season, "FAMOUS DENIM" keeps the brand's most recognizable silhouettes at the forefront, reimagined through statement stitching, seasonal washes, crystal placements and updated proportions. Meanwhile, "THE COZY SHOP" brings a fashion-forward approach to comfort with matching sets, sherpa, velour, sweater knits, fleece, bouclé, satin and fuzzy fabrications. As the collection progresses, the palette and textures evolve, moving from tactile, cozy statements to dark, high-shine pieces and, ultimately, fresh color and lighter denim for the New Year.

With "THE GIFT WORTH GOING ALL IN FOR," True Religion turns the holiday season into the ultimate trade up, asking, "What wouldn't you give for more True Religion?" The stars raise the stakes and go all in, doing whatever it takes to get the ultimate gift. The message is clear: the best gifts are statements of identity, confidence and culture.

The collection will be available to purchase on TrueReligion.com. Please visit True Religion online and Instagram at @TrueReligion for the latest updates.

About True Religion
Founded in 2002, True Religion, an urban casual lifestyle apparel and accessories brand for women, men and kids, quickly became a global icon by redefining fashion with its bold Super T stitching and innovative construction. Worn by artists, athletes and style pioneers, the brand is rooted in self-expression and individuality. Today, True Religion continues to evolve while staying true to its heritage, blending timeless craftsmanship with modern influences. Offering denim, sportswear, accessories and more for men, women and kids, True Religion remains a go-to for those who live boldly and authentically.

SOURCE True Religion