True2Bid Goes Live: A New Experience In Shopping

BOCA RATON, Fla., April 29, 2013 /PRNewswire/ -- True2Beauty, Inc., (OTC Pink: TRTB) (The "Company") (www.True2Beauty.com)

TRTB has launched its exciting and revolutionary ecommerce platform, True2Bid, "Where The Only Risk Is Having Fun".

The Soft Beta Launch is official. This Thursday 12 Noon EDT, everyone that comes to the site can join for free and receive free bids that can be used to win great items in auctions, as well as purchase bids at super discounted introductory prices. The first four days will allow visitors to explore the upcoming auctions, and the site's many features. Take a tour through our "How it Works" section to learn all about this intriguing new way to get the goods you want at the prices you want. Bidding in auctions will officially begin on Thursday 12 Noon EDT.

True2Bid is the first online ecommerce site to combine the fast action packed environment of a live paid to engage auction, with the safety net of knowing you can apply the value of your bids toward the always discounted price of the item, or, if you don't win the item or chose not to purchase it, you can have most of your bids placed back in your account.  The experience is one of a kind, where risk is rewarded.

As part of True2Bid's efforts to give back to the community, Celebrity Auctions will be featured to help raise awareness and provide financial support for Sole4Souls, an international charitable organization focused on providing shoes for those in need. Our first Celebrity Auction will feature a pair of custom designed and hand painted high top Converse sneakers featuring the likeness of Simon Cowell, Demi Lovato, Britney Spears and Antonio "L.A." Reid, and signed by all four X Factor judges. Winners in Celebrity Auctions do not pay the final price, only the cost of bids used in the auction.

To participate in the launch and feel the excitement, please go to True2Bid.com and register to get your free bids.

True2Bid offers a new and innovative way to purchase the goods you want, at prices you love. Be one of the first participants to sign up as the bidding begins, personally experiencing "The Only Risk Is Having Fun". 

About True2Beauty, Inc.
True2Beauty is the parent company of True2Bid, an online retail platform. The True2Bid site is focused on delivering users a wide array of products that can either be won in an action packed environment of a live auction or purchased outright at considerable discounts to MSRP. With a guarantee that "The Only Risk Is Having Fun", participants can now experience a new and exciting way to shop for the products they want, at great discounts.

More information on the Company can be found at:
www.True2Beauty.com

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, among others, all assumptions, expectations, predictions, intentions or beliefs about future events. You are cautioned that any such forward- looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause actual results of the Company to differ materially from those anticipated, expressed or implied in the forward-looking statements. The words "believe," "expect," "anticipate," "project," "targets," "optimistic," "intend," "aim," "will" or similar expressions are intended to identify forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks and uncertainties that could cause actual results to differ materially from those anticipated include risks related to new and existing products, product defects and any related product recall; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements .The Company assumes no obligation and does not intend to update any forward-looking statements, except as required by law.

For further information, please contact:
Investor Relations: 1-800-630-4190

Links:
www.True2Beauty.com
www.True2Bid.com

SOURCE True2Beauty, Inc.