TrueLoyal Launches Advanced Analytics to Show Loyalty Teams Which Members to Reach and When

The new Rewards add-on brings churn prediction, industry benchmarking and next purchase prediction together, so brands can aim each campaign at the members who need it.

SAN ANTONIO, Oct. 21, 2026 /PRNewswire/ -- TrueLoyal today launched Advanced Analytics, an add-on to TrueLoyal Rewards that helps loyalty teams decide where to focus. It shows which members are going quiet, which are likely to buy again, and how a brand's program compares with other loyalty programs in its industry.

Most loyalty teams can report what their program did last quarter. What they can't easily do is see which members need an offer and which ones are coming back anyway. Offers go to the whole list, and part of that spend lands on members who were going to buy anyway. Advanced Analytics puts a prediction on every member profile, and those predictions show up as conditions in the campaign builder, so a team can turn a score into a campaign audience in the same place the program runs.

Advanced Analytics includes AI Churn Prediction, which labels each buying member by how likely they are to drift away, and Benchmarking, which gives each program a Loyalty Health Score compared to loyalty programs in the same industry based on publicly available data. Next purchase prediction estimates when each member is likely to buy again.

"A prediction is only useful if a team knows what to do with it, so we built Advanced Analytics around the campaigns a loyalty team already runs," said Caleb Fox, VP of Product at TrueLoyal. "The predictions sit on the member profile and go straight into the campaign builder, so the team can act on them right away."

"Mid-market brands can't afford to spread their loyalty budget evenly and hope," said Jacek Materna, CEO of TrueLoyal. "Advanced Analytics shows a team who to reach and when to reach them, and the team still decides the play."

Advanced Analytics is available now to TrueLoyal Rewards customers. To learn more, contact a TrueLoyal account representative or visit https://www.trueloyal.com/advanced-analytics.

About TrueLoyal
TrueLoyal is loyalty software for mid-market consumer brands that sell both online and in stores. TrueLoyal Rewards gives shoppers a reason to identify themselves when they buy and a reason to come back, and TrueLoyal Fan Club™ gives a brand's best customers a place to gather, create content and bring their friends. Learn more at trueloyal.com.

SOURCE TrueLoyal