TrueLoyal Puts Loyalty Program Data Inside Any AI Assistant, So Teams Can Get Answers Without Waiting on a Report

The TrueLoyal MCP, now in beta, lets loyalty teams ask questions about their members and purchases in plain language and build their own dashboards.

SAN ANTONIO, Oct. 14, 2026 /PRNewswire/ -- TrueLoyal, the loyalty and advocacy platform behind Rewards and Fan Club™, today announced that loyalty teams can now get answers about their program the moment they have the question. With the new TrueLoyal MCP, now in beta, a team can ask the AI assistant of their choice how many members signed up last week, which members haven't purchased in a while or what their points liability looks like, and get the answer back from their own program data. MCP stands for Model Context Protocol, the open standard that lets AI assistants connect to the business software a company already runs on.

Today most loyalty teams get answers about their program through dashboards and reporting requests. A question like which members are slipping away, or how many members a brand can actually email, usually means a ticket, a data pull and a wait. And by the time the answer comes back, the moment to act on it has often passed.

And most loyalty teams are small. The person who owns the program is often also running email, promotions and reporting, without an analyst to call on. At the same time, AI assistants are quickly becoming where work gets done, so loyalty data needs to live somewhere those tools can read it. The TrueLoyal MCP brings the program into the tools teams already use, and gives a lean team the kind of answers that used to take an analyst.

In the beta, teams can search and analyze member and transaction data through MCP. So the person who owns the program can ask questions like these and get an answer back in the same conversation.

• How many members signed up last week?
• Which member referred the most new members?
• Group my members by how recently they purchased, how often they purchase and how much they have spent, and tell me what each group has in common.
• How many of my members can I actually email, broken down by subscription status and opt-outs?
• How did my last campaign perform?
• What is my current points liability?

Teams can also ask the MCP to build a custom dashboard around the numbers they care about most, and then add to it, remove from it or change it whenever they want without filing a request.

That includes the numbers finance asks about. A loyalty team can pull points liability, campaign results and member trends on their own, so the case for the program is easier to make in the language the CFO uses.

"Static dashboards answer the questions someone thought to ask last quarter. That is not how loyalty teams work. With MCP there is no new UI to learn. You open the AI assistant you already use, ask what your members are doing, and get the answer from your TrueLoyal program sitting right next to the rest of your data. Minutes, not a ticket and a week. And this is step one. Next, that same assistant stops reporting on your program and starts running it," said Jacek Materna, CEO of TrueLoyal.

"You've always had more questions about your members than time or tools to answer them. Not everyone has an analyst down the hall. Now you don't need one. TrueLoyal works inside the AI tools you already use, so you can ask a question and get an answer from your own data in seconds. Learn faster, act sooner and prove the program's value. Whatever you can describe, you can see," said Caleb Fox, VP of Product at TrueLoyal.

Because this is member data, access is opt-in. MCP is off by default, and a brand has to enroll before it can be used. Each user can only reach the data their TrueLoyal account already has permission to see.

Every answer is pulled from the brand's own program data in TrueLoyal, so the team knows exactly where the numbers come from. And because the beta starts with read access only, the team stays in control of the program while they get comfortable working this way.

Availability
The TrueLoyal MCP beta is now live for select Rewards customers.

Eligible brands can activate it via their TrueLoyal admin banner and connect their AI assistant. To request access, contact your TrueLoyal account rep. General availability is scheduled for later this year.

Read our full breakdown at trueloyal.com/blog/ai-loyalty-program-management-mcp.

About TrueLoyal
TrueLoyal is a loyalty and advocacy platform that helps brands turn the customer experience into repeat purchases and long-term growth. Brands use Rewards to run their loyalty program and Fan Club™ to bring community and user-generated content together, all connected to the commerce systems they already use. TrueLoyal also offers services that range from Program Strategy to fully managed loyalty operations. Learn more at trueloyal.com.

SOURCE TrueLoyal