"This significant investment demonstrates Truist's continued commitment to grow with our clients at every step of their financial journeys and strengthen market share in some of the most dynamic areas of the country," said Truist Chairman and CEO Bill Rogers. "Our strong capital position and momentum enable us to invest confidently in our growth strategy and fulfill our purpose to inspire and build better lives and communities."
New insights-driven branch models
Over the next five years, Truist will grow and optimize its comprehensive branch network through 100 new insights-driven branches and more than 300 branch renovations in high-growth and economically vibrant markets including Atlanta; Austin; Charlotte; Dallas; Miami; Orlando, Florida; Philadelphia; and Washington, D.C. Strategically located in markets with the greatest potential to attract and deepen relationships with mass affluent clients, these new branch models will be optimized with smart design, integrated technology and modern layouts to create dedicated space for conversations with Premier advisors.
"At Truist, we're creating an experience that is digitally empowering and deeply relational to help our clients achieve financial success," said Truist Chief Consumer and Small Business Banking Officer Dontá Wilson. "These investments accelerate our ability to provide clients with proactive, AI-driven digital insights and data-informed, tailored advice in our branches, including comprehensive financial planning personalized for Premier Banking clients."
Truist is also creating additional capacity to better serve mass affluent clients by hiring additional Premier advisors across multiple markets and repurposing the virtual sales center to focus on acquiring and deepening relationships with this strategically important client segment.
Delivering a more distinctive client experience
Today's announcement builds on a series of current and future investments to deliver a more distinctive client experience and grow with our clients, including:
- Driving a more personalized and connected experience across client channels through AI-driven analytics to deliver tailored and real-time insights, information and marketing offers to individual clients within the digital and branch experience
- Providing a client-friendly fraud prevention and resolution experience including an innovative digital and in-branch ID verification tool and AI models to continuously analyze anomalies, identify potential threats and detect malware across account openings and payment transactions
- Averaging nearly half a million conversations per month through Truist Assist, our AI-enhanced digital assistant, to help clients quickly get answers to the most asked questions with the option to be seamlessly transferred to a teammate
- Delivering more than 550 million personalized, real-time financial insights per year through our AI-driven Truist Insights platform, available in mobile and online banking, to help clients with cash-flow summaries, income and expense analysis, proactive balance monitoring, managing subscriptions and more
- Developing Truist Client Pulse, an internally developed, patent-pending AI tool, which will aggregate client feedback across millions of conversations — delivering holistic insights and trend analysis to quickly identify and address client behaviors and challenges
- Enhancing digital tools and capabilities including smarter scheduling tools for appointments; a more intuitive account opening process with onboarding self-service capabilities; and access to digital planning and tracking tools for financial empowerment
- Bolstering our consumer payments capabilities for Zelle, Bill Pay and digital money transfers
- Offering the award-winning LightStream unsecured lending solution through Truist.com and in our branch experience later this year
- Modernizing one of the most comprehensive and convenient networks of ATMs in our markets with the ability to provide a more "mobile-like" personalized experience including tailored offers and multi-denominational withdrawals
About Truist
Truist Financial Corporation is a purpose-driven financial services company committed to inspiring and building better lives and communities. Headquartered in Charlotte, North Carolina, Truist has leading market share in many of the high-growth markets in the U.S. and offers a wide range of products and services through wholesale and consumer businesses, including consumer and small business banking, commercial and corporate banking, investment banking and capital markets, wealth management, payments, and specialized lending businesses. Truist is a top-10 commercial bank with total assets of $544 billion as of June 30, 2025. Truist Bank, Member FDIC. Equal Housing Lender. Learn more at Truist.com.
Forward-Looking Statements
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements can be identified by the fact that they do not relate strictly to historical or current facts. Forward-looking statements often use words such as "believe," "expect," "anticipate," "intend," "pursue," "seek," "continue," "estimate," "project," "outlook," "forecast," "potential," "target," "objective," "trend," "plan," "goal," "initiative," "priorities," or other words of comparable meaning or future-tense or conditional verbs such as "may," "will," "should," "would," or "could." Forward-looking statements convey Truist's expectations, intentions, or forecasts about future events, circumstances, or results. All forward-looking statements, by their nature, are subject to assumptions, risks, and uncertainties, which may change over time and many of which are beyond Truist's control. You should not rely on any forward-looking statement as a prediction or guarantee about the future. Actual future objectives, strategies, plans, prospects, performance, conditions, and results may differ materially from those set forth in any forward-looking statement. While no list of assumptions, risks, and uncertainties could be complete, some of the factors that may cause actual results or other future events or circumstances to differ from those in Truist's forward-looking statements include the risks and uncertainties more fully discussed in Part I, Item 1A (Risk Factors) in Truist's most recently filed Annual Report on Form 10-K and in Truist's subsequent filings with the Securities and Exchange Commission. Any forward-looking statement made by Truist or on its behalf speaks only as of the date that it was made. Truist does not undertake to update any forward-looking statement to reflect the impact of events, circumstances, or results that arise after the date that the statement was made, except as required by applicable securities laws. You, however, should consult further disclosures (including disclosures of a forward-looking nature) that Truist may make in any subsequent Annual Report on Form 10-K, Quarterly Report on Form 10-Q, or Current Report on Form 8-K.
SOURCE Truist Financial Corporation
Share this article