Truly Grass Fed Expands Presence in Three Major Retailers Across U.S, Totaling 3,200 New Points of Distribution

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Jul 15, 2025, 10:00 ET

Retail Momentum Builds at Publix, Natural Grocers and H-E-B as Shoppers Prioritize High-Quality Products

CHICAGO, July 15, 2025 /PRNewswire/ -- Truly Grass Fed, a leading brand of sustainably-produced dairy products from the green fields of Ireland, is proud to announce major distribution growth with three of the nation's most respected retail chains, marking a pivotal moment in its growth trajectory. Expanding its reach across shelves in Publix, Natural Grocers and H-E-B, the brand is now more accessible than ever and meeting the growing shift in American shopping habits toward clean-label, responsibly sourced, sustainably grassfed farmed and premium-quality food products. With 3,200 new points of distribution, Truly Grass Fed is answering consumers' call for transparency, trust, and taste.

Truly Grass Fed cows spend most of the year outside in the fresh air, grazing on the lush green grasses of Ireland and living their best lives. This produces the silky sweet milk that goes into making Truly Grass Fed Natural Creamy Salted Butter.

Truly Grass Fed expands presence in three major retailers across U.S, totaling 3,200 new points of distribution.

Truly Grass Fed Natural Maker’s Blend Cheddar Cheese combines the classic dairy flavors of creamy, smooth, buttery notes that are typical of an Irish cheddar.

Starting this summer, shoppers will begin seeing Truly Grass Fed's high-quality offerings in the following leading retail chains, with availability expanding throughout July and August:

Publix: 1,300 Publix locations in the U.S. will begin carrying Truly Grass Fed's Natural Creamy Salted and Unsalted Butter 16oz Sticks. Publix already stocks Truly Grass Fed butter blocks 8oz, spreadable butter 8oz, and two cheddar cheese SKUs, making them one of the first retailers to feature an almost complete selection of Truly Grass Fed dairy items.
Natural Grocers: 163 Natural Grocers locations expanded their Truly Grass Fed assortment to include a broader range of cheddar cheese products. Shoppers will be able to find the Truly Grass Fed Natural Sharp Cheddar Cheese Wedge, Natural Aged Cheddar Cheese Wedge, and Maker's Blend Aged Cheese Wedge alongside existing offerings such as Natural Creamy Salted and Unsalted Butter Blocks 8oz, Butter 16oz sticks, as well as the brand's Truly Gluten Free Original and Extra Creamy Oat Milks. With this expansion, Natural Grocers will now offer nearly the full portfolio of Truly Grass Fed products.
H-E-B: Truly Grass Fed's butter 8oz blocks will now be available in a majority of H-E-B locations—marking a significant expansion from previous availability in just 50% of stores. The full line of Butter 8oz Blocks, including Natural Creamy Salted and Unsalted, will now be accessible to more consumers than ever in the Texas-based chain.

"We're proud to bring our offerings to more households across the country through these growing partnerships with Publix, Natural Grocers and H-E-B and are grateful for the opportunity to be part of a movement that's reshaping the way Americans shop and eat," said Jaclyn Crabbe, Marketing Director for Truly Family Farms. "Today's consumers are looking for nutritious, responsibly produced food and we're thrilled to see our partners responding to this demand to make it easier than ever for families to have offerings that align with their values."

These expanded retail partnerships mark an exciting milestone in Truly Grass Fed's continued growth, reinforcing the brand's presence as a trusted name in the premium dairy space.

Truly Grass Fed's recent retail wins are supported by strong year-over-year performance data* that reflects shifting consumer preferences and retailer confidence. In the past 52 weeks, the brand grew its average ACV (volume) in the U.S. Natural Channel by 2.9 percentage points, with a remarkable 32.1% increase in Total Distribution Points – clear indicators of deeper product penetration and expanded shelf presence. Combined multi-outlet market and Natural Channel data also shows a 6.8% increase in the total number of stores carrying the brand, demonstrating rising national availability and demand.

Truly Grass Fed's growth underscores its leadership in sustainable food systems. With zero waste to landfill, 95% grass-fed cows, and ongoing commitments to animal welfare and food waste reduction, the brand continues to meet consumer demand for responsible production and unmatched quality.

For more information about Truly Grass Fed and Truly Gluten Free Oat Milk's latest offerings, please visit please visit www.trulyfamilyfarms.com.

About Truly Grass Fed
Truly Grass Fed is a premium brand of Irish dairy products crafted with integrity and care for people, animals, and the planet. The brand's distinctively creamy and delicious butter and cheese are made from cows that are 95% grass-fed, Non-GMO Project Verified, Animal Welfare Approved by A Greener World and free from growth hormones and antibiotics. Truly Grass Fed is elevating dairy to a new standard. The brand is strongly rooted in the art of farming but deeply dedicated to sustainability, transparency and progress with wholesome dairy from cows living their best lives outside, on pasture on average 250 days a year, grazing on green Irish grass. The Truly Grass Fed seal signifies that the dairy ingredients inside meet the highest industry standards of quality, safety, animal welfare and environmental consciousness.

* Data Source: SPINS

SOURCE Truly Grass Fed