Funding fuels AI advancements and data infrastructure to streamline and personalize estate planning for families and financial advisors.
SAN DIEGO, March 11, 2025 /PRNewswire/ -- Trust & Will, the nation's leading digital estate planning platform, today announced the successful close of its $25M+ Series C funding round. The round was led by Moderne Ventures, with FT Partners serving as Trust & Will’s financial and strategic advisor. Additional participation came from Northwestern Mutual Future Ventures, UBS, Erie Strategic Ventures, and other strategic investors. This investment strengthens Trust & Will's mission to make estate planning more accessible and affordable for all, further solidifying its position as an industry leader with more than one million Americans who have started their legacy planning on the platform.
Trust & Will co-founders Cody Barbo (CEO) and Daniel Goldstein (COO) share how our $25M+ Series C funding will enhance estate planning for families, financial advisors, and institutions. From AI-driven innovation to expanding access, this milestone is all about making legacy planning simpler, smarter, and more accessible.
Although 83% of Americans believe estate planning is important, only 31% have a will, and 55% have no plan at all. This new research from Trust & Will underscores this disconnect, revealing the urgent need for families to secure their futures as trillions of dollars in assets transfer between generations. Trust & Will is transforming the industry by making estate planning more accessible, affordable, and intuitive — ensuring that every family, not just the wealthy, can protect their legacy with ease.
"Trust & Will is a much-needed platform for accessible, reliable estate planning," said Jennifer Povlitz, Vice Chair, US, UBS Global Wealth Management. "Financial advisors and institutions trust the brand for its simplicity and world-class experience. It's become a widely used tool for advisors delivering value to their clients."
UBS holds an equity stake in Trust & Will.
The new investment will expand Trust & Will's SaaS platform to provide financial advisors, attorneys, real estate professionals, member organizations, NPOs, and businesses with enhanced tools to provide their clients with seamless, multi-generational planning while building trust and value in their relationships. The company will also strengthen its data infrastructure, leveraging insights from over one million users to drive innovation, develop advanced financial tools, foster partnerships, and create solutions tailored to evolving customer needs.
This round will also support continued investment in artificial intelligence, which is fundamental to the future of estate planning. Already embedded in the platform, AI will further enhance the individual estate planning process by analyzing existing plans, delivering personalized recommendations, and providing real-time updates. "AI enables families and advisors to plan with greater clarity and confidence," said Cody Barbo, CEO. "By combining technology with human compassion, we're transforming how people protect and preserve their legacies."
As Trust & Will continues to innovate with AI-driven solutions, it is also expanding its reach through strategic partnerships that integrate estate planning into major life milestones, such as buying a home or car. "Estate planning has been an untapped opportunity across our industry," said Constance Freedman, Founder and Managing Partner at Moderne Ventures. "We're thrilled to lead Trust & Will's Series C out of Moderne's new Growth Fund and welcome them into our Moderne Passport Program. We're excited to help Trust & Will forge new partnerships, integrate estate planning into real estate, and make a lasting impact on families. Their innovation in this space is unmatched, and we're proud to support their growth."
"Every family deserves access to estate planning, and every professional deserves tools that simplify the process while delivering exceptional results," Trust & Will CEO Barbo added. "This Series C funding is more than a company milestone; it's a step toward transforming estate planning into an essential service that touches every family's life and legacy."
Founded in 2017, Trust & Will is the leading digital estate planning platform, trusted by over 1 million users. We provide modern, accessible solutions to help families protect their legacies with attorney-approved, legally valid documents tailored to individual state requirements. Our seamless online platform simplifies the estate planning and settlement process, empowering individuals to create wills and trusts while also partnering with financial advisors, attorneys, and institutions to make legacy planning more inclusive and affordable. With bank-level encryption and compliance with SOC 2 and HIPAA standards, we ensure maximum security and privacy for our members. As a certified B Corporation and the official estate planning provider for AARP members and leading financial institutions, Trust & Will is redefining estate planning for the digital age—making it easier, more secure, and accessible to every family.
SOURCE Trust & Will
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Share this article