TruTag® On-Dose Identity Solution Launched by The Daily Wellness Company for Its Clinically-Validated Natural Health Products

TruTag-Protected Nutraceuticals will be Distributed Globally in 2018

News provided by

Dec 12, 2017, 07:03 ET

EMERYVILLE, Calif., Dec. 12, 2017 /PRNewswire/ -- TruTag Technologies, a leading security and technology solution provider, today announced that The Daily Wellness Company, a leading nutraceutical manufacturer for women's health and maker of FertilityBlend® for Women, FertilityBlend® for Men, and Asensia®, clinically-validated natural fertility and hormone balancing supplements, has launched the TruTag dosage-level product identity technology into its products in the United States, starting with its top-selling product, FertilityBlend for Women.

TruTag Technologies improves the safety, traceability, and authenticity of pharmaceuticals and nutraceuticals with its on-dose technology solution. TruTag's microparticle-based pure silica, known as "TruTags®," uniquely enable customers to authenticate, identify and trace solid oral dosage form (SODF) tablets and capsules along the entire length of a supply chain. TruTags are edible, covert, and are pure silica, a well-accepted excipient material that is considered Generally Recognized as Safe (GRAS) by the United States Food and Drug Administration, and can effectively act as covert on-dose bar codes for capsules and tablets.

This enables the manufacturer to retrieve real-time product intelligence and origin information directly from the pill itself without reliance on external packaging. This powerful security diagnostic tool enables brand owners to counteract product diversion, identify unauthorized grey markets, and find other distribution vulnerabilities. TruTag's state-of-the-art precision porous silica manufacturing facility is formally registered with the FDA as a food manufacturer, and is fully compliant with cGMP requirements for pharmaceutical excipients and compliant with the Food Safety Modernization Act.

The Daily Wellness Company delivers the most trusted brands as the industry leader in clinically-validated, nutritional supplements such as FertilityBlend® and Asensia®, two of the leading supplements for helping couples with infertility and hormone balance. The Daily Wellness Company uses double-blind, placebo-controlled studies for product validation, and is committed to providing its customers with the highest level of product integrity and have partnered with TruTag Technologies to authenticate its products across the global supply chain. Following the initial launch of the TruTag product identity solution in the United States, Daily Wellness plans to implement the product security platform across other leading products as it expands distribution internationally, particularly in the Asia-Pacific region. The TruTag solution will be integrated into Daily Wellness's new Physicians Formula line, which includes the company's highest potency formulations.

The Daily Wellness Company's trusted brand in the nutraceutical industry for wellness and fertility supplements is supported by its commitment to scientific testing of its products, including randomized double-blind, placebo-controlled studies. TruTag Technologies' ability to provide authentication and quality control diagnostics for tablets and capsules will be invaluable to Daily Wellness as they prepare to introduce their products to the Asia-Pacific and other international markets.

"We are very excited to be deploying this innovative technology to show our continued commitment to product quality and integrity of which our customers have come to expect over the last decade. Using TruTag's on-dose identity solution will allow us to access detailed information about our products, including manufacturing origin, without the need or reliance on packaging or lab results. It is the most advanced solution available to ensure both pharmaceutical and nutraceutical products are valid and genuine," said Denny Kwock, CEO of The Daily Wellness Company.

"We are very pleased that Daily Wellness selected TruTag's on-dose product identity solution for their industry leading and growing natural product lines and to launch this program together in the United States," said Michael Bartholomeusz, Chief Executive Officer of TruTag Technologies. "We are confident that our best-in-class, on-dose security solution will help The Daily Wellness Company ensure product integrity and quality as they expand further into the Asia-Pacific market and will further instill safety, trust and brand loyalty with their growing customer base."

About TruTag Technologies

TruTag Technologies, Inc. is a leading security and technology solution provider serving businesses and governments around the world. TruTag has the most advanced precision-fabricated, cGMP nano-porous silica manufacturing operation in the world for a variety of applications and security solutions, including product identity for food, medicine, secure labels and documents. The company's highly-specialized nano-porous silica particles extend to precision drug delivery systems for the biopharmaceutical industry. TruTag's nano-fabrication technology platform is complemented by its advanced hyperspectral imaging solutions, which can be applied to a broad array of market applications from medical diagnostics to machine vision.

TruTag Technologies has been recognized by the SPIE Prism Awards, the Edison Awards, Fast Company, R&D 100, and was selected a Technology Pioneer by the World Economic Forum as one of the most influential technology companies in the world. Learn more at www.TruTags.com.

About The Daily Wellness Company

The Daily Wellness Company creates natural nutritional formulas that make a meaningful difference in people's lives. It is an industry leader in innovating clinically-validated natural health care products, and the company's research and development program has been committed to sponsoring independent, double-blind, placebo-controlled studies at major research institutions, a process that is time-, capital-, and expertise-intensive. This reflects The Daily Wellness Company's long-term commitment to its customers, and to creating the most trusted wellness brands. In the last decade, the company has sponsored nationally recognized studies with leading institutions including Stanford University School of Medicine, the Spark M. Matsunaga Veterans Administration Medical Center, Wake Forest University School of Medicine, University of Hawaii School of Medicine, and the National Cancer Institute.

Media Contact:
Paula Page
[email protected]; +1.650.279.3881
paulapagepr.com

SOURCE TruTag Technologies