TRUWOMEN® Launches TRUBARs™ in Over 400 Target Stores Across the U.S.

DENVER, April 14, 2020 /PRNewswire/ -- The innovator of the first-of-its-kind food category known as "Indulgent Nutrition™," TRUWOMEN®, is now available in Target stores nationwide and online at target.com.

TRUBARs will be available in 453 U.S. Target stores in three flavors: Oh Oh Cookie Dough, Saltylicious Almond Love, and Smother Fudger Peanut Butter. All bars will be available in four-packs retailing for $8.99. 

Obsessed with blurring the lines between healthy and delicious, TRUWOMEN, based in Denver, Colorado, has been making their Plant Fueled™, dessert-inspired protein bars since 2018. TRUBAR is made with only simple, plant-based ingredients such as cassava, cacao, and brown rice protein. Each delicious bar contains 12g of protein and is certified vegan, gluten-free and kosher, as well as dairy and soy-free, non-GMO verified, and free of sugar alcohols.

"A trip to Target is on everyone's weekly to-do list from families to students to athletes to teachers, It's like a rule of thumb! Being able to bring TRUBARs to our core demographic in an iconic retailer like Target is a huge opportunity for our small, growing business," says Stephanie Pyatt, Founder of TRUWOMEN. "TRUBARs are the ultimate on-the-go snack with 12g of protein, mouth-watering, dessert-inspired flavors and clean, plant-based ingredients." 

TRUWOMEN's TRUBARs will be available in-stores and online at www.Target.com.

As a female-founded brand, TRUWOMEN supports other female-founded, female-owned, and female-managed businesses who also elevate women in their respective organizations.

For more information on TRUBAR, please visit www.truwomen.com.

ABOUT TRUWOMEN
TRUWOMEN® is a healthy snacking company inspired by women, offering products that everyone can enjoy. We provide the fuel and nutrients your body craves while never compromising taste. All products are certified gluten-free and vegan, soy-free, non-GMO verified, and contain no bloat-causing sugar alcohols. TRUWOMEN created the first-of-its-kind food category, known as "Indulgent Nutrition™". With flavors inspired by popular desserts, the collection of nine protein bars and two protein powders are made with Plant Fueled™ and protein-packed clean ingredients. Beyond creating delicious products, TRUWOMEN is practicing better business by prioritizing female-led and owned business partnerships. We aim to help drive a new frontier of leadership for women by elevating and providing new opportunities for them. Our goal is to empower this generation while inspiring the next.

SOURCE TRUWOMEN, Inc.

Related Links

www.truwomen.com